Block, an American rally star and self-proclaimed "Hoonigan", is one of the most well-known competitors currently involved in motorsport in the world as a result of his exploits in the World Rally Championship, Global Rallycross series and his Gymkhana series of online videos.
Rally fans will be able to get up close to the cars and stars before the official opening of the event at 6pm.
All crews will complete two runs of the Super Stage, racing for the fastest time over the gravel course.
The 1.25km course snakes its way through the William Fraser Memorial Park via sweeping corners, hairpin bends, and under the overbridge, providing several prime viewing positions.
Laurie Brenssell, chairman of the International Rally of Whangarei organising committee, is excited "to have all of the evening's activity located in one area.
"Throughout the evening, fans will be able to see the cars up close, meet the drivers, grab an autograph and afterwards enjoy seeing the cars in action."
The rally action will head up north after the opening night in Whangarei for eight special-stages on Northland's fast-flowing, cambered roads.
The final leg of the rally will then head south of Whangarei for a further six stages with a total of 282km of competitive stages being covered over the event's entirety.