Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Joe Bennett: At supermarket checkouts there's always one ...

Joe Bennett
By Joe Bennett
Northern Advocate columnist·Northern Advocate·
30 Aug, 2020 03:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

At supermarket checkouts I have become Mr Jocular, the self-appointed wit and humorist, writes Joe Bennett. Photo / Getty Images

At supermarket checkouts I have become Mr Jocular, the self-appointed wit and humorist, writes Joe Bennett. Photo / Getty Images

A DOG'S LIFE

The closest I came to working at a supermarket checkout was a thousand years ago when I had a summer job in a cheap book store. The books were cheap because they had been remaindered - publishers had printed too many, couldn't sell them and fobbed them off in bulk to middle men who then opened discount book shops. The one I worked in was called The Discount Book Shop.

I hoped for restful literary employment. I didn't get it. I was the only male on staff and somehow I was always the one who lugged boxes up from the basement. Books are heavy. Bad literature kept me fit.

The main interest of the job was the customers. I was 17 or so. The customers were adults. And unlike the books they were an education.

Advertisement
Advertise with NZME.

Male customers fell into three broad types. Most bothersome were the older men who gravitated to the art and photography section where there were numerous large format books with titles such as The Nude in Western Art. This, of course, was long before the internet so men had to leave home in search of spiritual uplift.

They would stand turning the pages and engrossed in a way that would gratify any author until I was dispatched, as the one male staff member, to move them on. Some went immediately, shuffling out of the shop in haste, bent almost double by their shame. Others just didn't care.

If I tried to take the book from their hands we'd end up doing a little tug of war with The History of Anatomical Photography. I had to threaten them with the police to move them on. They would be back next day. Lust leaps perennial in the male. Did then; does now; will tomorrow.

Of the men who didn't openly peruse the books of flesh - though no doubt wanting to - some were simply mute and transactional. They'd bring a book to the counter, pay and leave with the absolute minimum of words exchanged and no change of facial expression.

Dull but no problem. Worse were the self-appointed wits. They saw in you a captive audience for their attempts at jokes. The jokes would be about as humorous as cholera, but it's a staple truth of retail that the customer who thinks he's funny is funny.

Advertisement
Advertise with NZME.

Most of the customers, however, were women and it seemed to me that what they sought was connection. Few were readers. They just hoped to find a posh-seeming present for a niece or nephew, and had been pulled in by the word discount. They often asked me for advice on what to buy and, if I lent a listening ear and made the slightest effort to help, within a minute or two they'd tell me everything about the niece that they were buying for, the problems she'd had with her father or the drink, her medical misadventures.

And with the least encouragement one thing would lead to another and they would tell me of their own wayward husband, thankless son. The three great themes were men, misfortune and money.

Discover more

Where would we be without the senses?

01 Aug 03:00 AM

Fish and chips - should have ordered half a scoop

08 Aug 03:00 AM

Spring - Earth's immeasurable seasonal surprise

15 Aug 05:00 AM

Humans - an infestation on the planet

22 Aug 03:00 AM

Almost all of the women seemed thwarted or wounded in some way. They bore a grief about with them, one that they'd talk about with honesty and frankness in a way that men would never think of doing, at least to long-haired 17-year-old assistants in a book shop.

At 17 we know we'll never become our parents. We won't make the same mistakes. We won't compromise. We won't fold. We won't, in short, age. And then we age.

At supermarket checkouts I know I have become Mr Jocular, the self-appointed wit and humorist. In my defence I am partly trying to forestall the "how has your day been so far?" which I have never found a way to answer. But in the end there is no defence.

In Countdown today I made a feeble crack or two as the woman rang up my few items. She smiled politely. Then,

"That'll be $19.97," she said.

"Ah 1997, now there was a year. What were you doing in 1997, if you were even born, that is?"

Advertisement
Advertise with NZME.

"1997, I was giving birth to my first child, my daughter."

"My god, I'd never have believed it. You have a 23-year-old daughter!"

"No."

"No?"

"No. She passed away 10 years ago. In a house fire. Eftpos?"

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM
Northern Advocate

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Northern Advocate

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 08:11 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM

Both kiwi, a male and female, were wild-hatched.

Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Our top Premium stories this year: Special offer for Herald, Viva, Listener

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 08:11 PM
High schoolers chase off man forcibly kissing women at a busy bus terminal

High schoolers chase off man forcibly kissing women at a busy bus terminal

19 Jun 08:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP