Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Government's 'audacious' target of zero deaths on New Zealand roads

Isaac Davison
By Isaac Davison
Senior Reporter·NZ Herald·
9 Apr, 2018 12:05 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

6 people were killed on the roads over the long weekend, including a baby and a toddler.

The Government has proposed an "audacious" target of zero deaths on New Zealand roads.

Associate Health Minister Julie Anne Genter announced plans for a new road safety strategy this morning, which will include the "Vision Zero" target.

"A target of zero deaths is audacious, and it's also been successful," Genter told an audience of mayors, councillors and officials in Wellington.

"Countries like Canada, Sweden, and Norway all aim for zero road deaths and have considerably lower fatality rates than New Zealand."

READ MORE:
• Barry Soper: Local Government Road Safety Summit has to do more than talk

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

She said Sweden successfully cut its road death rate by investing in safety infrastructure and setting safer speed limits.

"Today they are one of the safest countries in the world.

"If New Zealand had the same rate of road deaths per head of population as Sweden, 255 New Zealanders who died last year on our roads would still be alive today."

New Zealand's national road toll began rising in 2013, reversing the trend of the previous decade.

Advertisement
Advertise with NZME.

"Over the past 20 years we have witnessed remarkable road safety improvements, but the trend now is undeniably going in the opposite direction," Genter said.

"Every year since 2013 things have gotten worse. Every year more people have died on our roads.

"In 2016, there were over 2500 serious injuries on our roads. This is not only shocking, it's unacceptable."

The road safety strategy would consider new safety infrastructure, speed management and improved safety for walkers and cyclists.

While the strategy is being developed, Genter said the Government would also pursue a series of short-term initiatives.

Discover more

New Zealand

Tributes pour in for mum and toddler killed in Northland crash

01 Apr 05:00 PM

These included:

• Rolling out alcohol interlocks for repeat drunk drivers
• Reviewing speed limits around schools
• Accelerating plans to make speed limits safer on local roads
• Investigate greater use of speed cameras and red light cameras
• Investigate ways to protect walkers, cyclists and vulnerable people such as elderly and disabled
• Consider minimum standards for vehicles which take into account new technologies
• Review graduated driver licensing system

Save

    Share this article

Latest from Northern Advocate

Northern AdvocateUpdated

'Sobering' downturn: Bay of Islands cruise bookings nearly halve

19 Jun 12:16 AM
Premium
Northern Advocate

Bay News: Five-year journey to chronicle maritime history; fishing comp a success

18 Jun 05:00 PM
Northern Advocate

Environment Court approves 115-lot rural subdivision near Kerikeri

18 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

'Sobering' downturn: Bay of Islands cruise bookings nearly halve

'Sobering' downturn: Bay of Islands cruise bookings nearly halve

19 Jun 12:16 AM

Only 47 cruise ships are scheduled for the Bay of Islands next season.

Premium
Bay News: Five-year journey to chronicle maritime history; fishing comp a success

Bay News: Five-year journey to chronicle maritime history; fishing comp a success

18 Jun 05:00 PM
Environment Court approves 115-lot rural subdivision near Kerikeri

Environment Court approves 115-lot rural subdivision near Kerikeri

18 Jun 05:00 PM
Matariki events bring art, culture, and celebration to Northland

Matariki events bring art, culture, and celebration to Northland

18 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP