Police Serious Crash Unit from Whangarei was expected at the scene late yesterday.
St John Northland head Tony Devanney said three or four injured passengers were taken to the Kaitaia Hospital with moderate injuries.
The identity of the dead motorist is expected to be out after his next of kin has been notified.
Meanwhile, rain after a long dry spell led to a series of minor accidents around the region yesterday.
A young Far North woman had a lucky escape when she lost control of her vehicle on State Highway 10 at Kaingaroa, about 15km northeast of Kaitaia, and slammed into a tree at 8.10am.
Station officer Ross Beddows of the Kaitaia Fire Brigade said the woman's car spun out and went backwards into a tree. She was unhurt.
"Had she hit the tree front or side on, it would've been a different story," he said.
The accident occurred on a "tricky hill" at an S-bend.