Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Donna Russell: Northland Otaika Valley Free Range Eggs empire lands on top perch

By Donna Russell
Northern Advocate·
21 Oct, 2020 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Free-range hens at Otaika Valley Free Range Eggs. Photo / Supplied

Free-range hens at Otaika Valley Free Range Eggs. Photo / Supplied

A Northland egg business is expanding as the trend toward free-range eggs gathers pace.

The growing trend toward free-range egg production is welcomed by Otaika Valley Free Range Eggs account manager William Sandle.

Otaika Valley Free Range Eggs is a well-established, family-run business with farms in Otaika, south of Whangārei, and Kaharoa, near Rotorua.

The company's main packhouse is at the Whangārei farm and employs about 20 staff.

The Sandle family business was an early adopter of free-range farming, a move vindicated over the years by the increasing demand for quality produce and better animal welfare.

Advertisement
Advertise with NZME.

The trend is being helped by initiatives from McDonald's restaurants to commit to only serving free-range eggs, a decision that has encouraged other fast-food restaurants and food providers to follow suit.

Otaika Valley Free Range Eggs is among the top commercial egg producers in New Zealand. Its eggs can be found in supermarkets throughout the country and it is contracted to supply 40 per cent of the McDonald's restaurants' egg needs. McDonald's restaurants use almost 10 per cent of New Zealand's free-range egg supply, or 13 million eggs per year.

His sister, Trudy Sandle, runs the Whangarei packhouse and her husband, James Mason, runs the Whangārei farm, while William and Trudy's father Peter and his wife Riet continue to be involved.

Advertisement
Advertise with NZME.

"We do want to keep expanding, to keep growing our business.''

William Sandle with wife Teiria and daughter Harper. Photo / Supplied
William Sandle with wife Teiria and daughter Harper. Photo / Supplied

Sandle said the egg industry in New Zealand is undergoing a seismic shift away from conventionally caged birds, which was mandated in 2018.

Discover more

Potential in pigs, says Northland pig farm owner

14 Oct 10:00 PM

Foliage takes centre stage on lifestyle block

14 Sep 03:06 AM

Threads of hope for wool growers

09 Sep 11:00 PM

By 2022, conventional cages will have been phased out to be replaced with colony cage systems or free-range. Colony cages can house up to 60 birds and offer areas for perching and a communal pad for scratching and pecking.

While he welcomes this improvement, Sandle prefers the free-range method of farming, allowing the birds out of their homes for the day to wander around the properties.

"Free-range is definitely growing. With free-range there are nine birds per square metre, so you need the land to be able to give them the space they need,'' he said.

"Free-draining soil is great for free-range, as we don't want the birds drinking from dirty puddles for health reasons.

"The hens are happy out digging and scratching the ground, but on really hot, sunny days they prefer the shade so we plant lots of trees.

"They do love to jump up and perch on things, but they don't tend to try and fly off so the high fences around the properties are enough,'' he said.

Advertisement
Advertise with NZME.

The hens are all of the Hy-Line Brown breed, from the Golden Coast commercial hatchery which is owned by Tegel.

"There are no white commercial hens used for egg production in New Zealand.''

Sandle said pest control was important but with so many birds, there were no problems with pests such as stoats or rats.

"Hens will gang up to attack any pests,'' he said.

The pecking order did exist and weak birds could be targeted, so management of the birds was important.

"We keep them in age groups of between 4000 and 7000 birds and each flock has its own shed and ranging area.''

Gathering such a huge number of eggs is handled by technology, with little need for people to touch any of the eggs.

"Eggs roll out of the sloped nesting area on to a conveyor and all of the eggs are weighed before being allocated to their size ranges of six, seven or eight.

"McDonald's stipulates the exact weight range they want for their restaurants to make sure their processes will cook the eggs perfectly,'' Sandle said.

Younger birds were more likely to lay double-yolkers and Sandle regularly gets messages from customers who see them as a lucky find.

The egg business is relentless, with processing needed every day of the year.

"We aim to have happy, healthy hens living a good life and producing delicious eggs.''

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM
Premium
Opinion

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM

Nine homicide cases this year have added to the delays in the High Court at Whangārei.

Premium
Opinion: Endless tourist tours are our modern purgatory

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Why kiwi deaths on roads highlight a conservation success story

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM
Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP