Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Opinion
Home / Northern Advocate / Opinion

Could Mrs P be the Briscoes Lady’s heir apparent? - Kevin Page

Kevin Page
Opinion by
Kevin Page
Columnist·nzme·
29 Sep, 2025 04:00 PM4 mins to read
Kevin Page is a teller of tall tales with a firm belief too much serious news gives you frown lines.

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Rumours the Briscoes Lady might be retiring got Kevin Page's wife thinking. Photo / NZME

Rumours the Briscoes Lady might be retiring got Kevin Page's wife thinking. Photo / NZME

This week Mrs P almost suffered a medical episode of dire proportions.

She had trouble breathing, couldn’t speak and didn’t bat an eyelid when I said I’d leave the dishes in the sink and do them later. So obviously it was bad.

Thankfully help was on hand in the form of Yours Truly and I was able to calm her down and restore equilibrium to her universe.

And the reason for this sudden onset of panic and shock? She’d heard The Briscoes Lady might be retiring.

Now before I continue I should point out I’ve heard differing reports concerning the possible departure of the long-time advertising icon so anything I may write should be taken with a large grain of salt.

Advertisement
Advertise with NZME.

Regardless, the mere suggestion that it could be possible was enough to send My Beloved – and a fair few other women around the country I’ll wager – into a state of near hysteria.

But, because she’s a glass half full kind of gal, Mrs P is determined to eke some positives out of the calamitous state of affairs. Accurate or otherwise.

To that end she is writing to the boss of Briscoes suggesting she would be the perfect choice as the next Briscoes Lady.

Advertisement
Advertise with NZME.

Having helped her write the letter it’s hard to argue with her. Which of course I wouldn’t anyway if I didn’t want to find my early morning coffee suddenly tasting of washing up liquid. If you get my drift.

Anyway.

In her letter, Mrs P is quick to point out she is of the same vintage as the current Briscoes Lady and has experience in front of the camera.

Incidentally, I’m told the Christmas play put on by the Tokoroa East Primary School in 1968 was one of the first to be filmed on what was then one of those new video camera thingees.

Mrs P has been completely upfront when it comes to the talking bits The Briscoes Lady has to present.

She accepts sometimes her accent can sound a little ropey but she’s willing to work on it. At no cost to Briscoes obviously.

Mrs P has also visited every branch in the country – at least once – and can tell you what 60% of $169.99 is without using a calculator.

She understands it is necessary to keep up with regional trends so is prepared to visit every store again – at her own cost of course – to “familiarise” herself with each and every item, discount and store placement.

Advertisement
Advertise with NZME.

To save the company money she would be happy to tow her own caravan around on this tour and park it in the carpark so she’s on site for opening each morning. Mrs P feels this would be a very sensible move.

She’d also happily have her caravan painted in company colours with “Briscoes” painted on the side too. Naturally, she’d be happy to pay for all that herself.

My beloved has also come up with a suggestion as to how Briscoes could improve its market share.

She’d be very happy to test drive any items Briscoes sends her way, be they towels, pillows, sheets, kitchen utensils, crockery, air fryers, coffee makers, you name it.

A quick aside here.

If Briscoes could see their way to sending her an electric razor to try it would be helpful. Mine just gave up the ghost last week. Mind you, I did buy it when I first started shaving so it’s probably been due for retirement for a while now.

But I digress.

I should also point out here I did wonder aloud what the remuneration for the job would be but that went down like the proverbial lead balloon with The Woman Who Still Makes Me Smile.

As far as I can make out through the speechless spluttering, which was accompanied by a look of complete indignation at such a suggestion, one should be happy to do this job for free or, at the very least, offer Briscoes 40% off her starting salary.

Finally, of course, Mrs P has covered her bases if she’s got it completely wrong and The Briscoes Lady is actually planning to stay on for another 30-plus years.

She’d be happy to be known as the cousin of the Briscoes Lady if that helps.

As long as she can still get 60% off something, anything, anywhere in the country whenever she wants.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

Upston praises trust training people with intellectual disabilities

01 Oct 03:00 AM
Northern Advocate

Armed Offenders Squad and Eagle stood down from police operation seeking wanted person

01 Oct 01:51 AM
Northern Advocate

Six measles cases confirmed in Northland as contacts isolate

01 Oct 01:00 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Upston praises trust training people with intellectual disabilities
Northern Advocate

Upston praises trust training people with intellectual disabilities

The minister visited Northland, which has NZ's highest ratio of jobseekers.

01 Oct 03:00 AM
Armed Offenders Squad and Eagle stood down from police operation seeking wanted person
Northern Advocate

Armed Offenders Squad and Eagle stood down from police operation seeking wanted person

01 Oct 01:51 AM
Six measles cases confirmed in Northland as contacts isolate
Northern Advocate

Six measles cases confirmed in Northland as contacts isolate

01 Oct 01:00 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP