The event was a fundraiser to pay insurance and other expenses for Pawarenga's three marae, Morehu, Ohaki and Taiao. It took the financial strain off the settlement's small resident population and gave supporters a fun day out for their money.
It was also a reunion of past and present residents, whanau scattered across New Zealand and Australia, and members of the hapu Te Uri o Tai.
"It's the one time we all get together, apart from a tangi. People look forward to it all year," Mr Adams said.
Once expenses had been paid there was usually enough money to give $5000 to each marae. The day's success was made possible by sponsorship from local families and Kaitaia businesses, and a huge effort by volunteers.
Custom-printed T-shirts and jackets are the single biggest money spinner. Organiser Kim Campbell said the T-shirts were sought after by whanau around the world, with a new design each year. Of the 1200 this year, only a few remained for online sales.
Pawarenga identity Frank Herbert said weather conditions were perfect despite an ominous forecast.
"It brings us all together, our neighbouring communities and whanau across New Zealand, Australia. It's heartening to see the support we get." The day had been running continuously for at least 35 years, he said.
