Nouveau scarfies: the long and short of it

Sometimes it's the little things that really make an outfit. In winter, when you are hiding under layers of jumpers and jackets, a pop of colour from a wool or cotton scarf can be the easiest way to brighten up your look.
There are heaps of ways to tie a scarf, but the most popular are the European loop (when you fold the scarf in half and then feed the two ends through the fold) or the twist (where you twist the scarf a couple of times, put the ends over your shoulders and then bring them round to cross them over on to the opposite side). The first is really neat and tidy, perfect with a classic trench coat, while the second is more of a statement and great for long, flowing scarves or when you want a bit of fullness around your neck.
Colour-matching your scarf to the rest of your outfit is an elegant look if you are wearing neutrals. A black scarf with a black, fitted jumper, or a nude scarf with a nude jacket, looks effortlessly chic. Wear skinny scarves only with fitted jackets and tops - they look out of place on top of billowing tunics or bulky knits.
Because scarves are worn so close to your face, they offer an opportunity to capitalise on a really flattering colour. Use the same principles you would to buy a good lipstick. If you're fair with cool-toned skin, a red-wine colour or deep chocolate will look good. If you're a bit warmer-toned, look for warm reds or caramels. For darker skin, an ice-pink or bluish-raspberry scarf will be really flattering. Tie your scarf once, close to your neck, and let it bring out the colour in your eyes.
Don't let your scarf get too chunky - you don't want to look like you're drowning in it. Be careful not to over-accessorise. If you have a scarf on, your outfit can easily look too busy if you are also wearing a hat, necklace and chunky earrings.
Don't be afraid to make your scarf your statement accessory, though. Whether it's sparkly, traditional Burberry or animal print, it is entirely possible to pick your scarf first and then make the rest of the outfit work around it. At the very least, your scarf should be a planned part of your outfit. It's obvious when someone has simply popped one on as an afterthought.
In general, stay away from traditional scarves with cocktail or evening dresses. A pashmina is a much better look - and more practical to keep you warm. Look for a cute, sparkly brooch to keep it in place.