April Fool's Day jokes ran rampant online this year with the giants of the web having a laugh at users' expense.
LinkedIn got the laughs, albeit limited ones, with its profile for Ernest Hemingway.
Google got a bit more inventive by pushing its "motion-controlled" email, which apparently responded to elaborate gestures.
YouTube had
us on with its round-up of viral videos from 1911 and The Huffington Post put up a pretend payment wall.
Branson's deep in adventure
Could Richard Branson get any cooler? The magnate known for trying to balloon around the world has revealed he plans to explore the world's oceans with a jet-like submarine.
At a news conference, Branson confirmed he had a vessel capable of descending more than 36,000ft (10.97km) below the surface.
The project, called Virgin Oceanic, will have its first venture later this year and will explore the Pacific Ocean's Mariana Trench at a depth near 36,000ft.
"There is just so much to explore, so much to discover," Branson says.
"We are going to obviously come across some fascinating creatures and learn some fascinating things that will hopefully be useful for mankind."
Playtience is a virtue
Holding out for the latest Sony PlayStation Portable?
You'll be waiting a while longer yet.
The Japan disaster has pushed back the due date for the new PSP, dubbed "NGP", according to Jack Tretton, president of Sony Computer Entertainment of America.
"It may be the straw that [means] we get to just one market by the end of the year," Tretton says.
Nintendo, based in Kyoto, said last month it sold a record number of the hand-held 3DS machines on its first day of sales in the US.
The device, which allows people to play 3D games without special glasses, sold more than 800,000 units in the first month after its February debut in Japan.
The NGP features front and rear-facing cameras and a rear multi-sensor touchpad.
Got any news, gadgets or queries? Contact lindsay.harvey@apn.co.nz