Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Tararua news

The Singapore game maker and Dannevirke-based iwi blending culture and technology to create games

By Meriana Johnsen
Whakaata Māori·
2 Jul, 2025 03:37 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ngāti Kahungunu invested $1 million in Hidden Singapore, backing tech as a future for iwi growth. Pictured are Yee-Hung Lim (left) of game maker Hidden and Hayden Hape, Ngāti Kahungunu ki Tāmaki Nui a Rua chairman. Photo / Māori Television

Ngāti Kahungunu invested $1 million in Hidden Singapore, backing tech as a future for iwi growth. Pictured are Yee-Hung Lim (left) of game maker Hidden and Hayden Hape, Ngāti Kahungunu ki Tāmaki Nui a Rua chairman. Photo / Māori Television

Ko Bukit Timah te maunga.

Ko Kallang te awa.

Nō Singapore ahau.

Ko Lim tōku whānau.

Ko Yee-Hung tōku ingoa.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This is the pepeha of Singapore game-maker Yee-Hung Lim.

When he first connected with the Māori culture, it led him on his own identity journey.

“To me, there’s almost this dimension of reality that I think most Singaporeans are not aware of.

Advertisement
Advertise with NZME.

“What I learned from this is, I was missing so much. All the layers of the whakapapa, I was just ... Where’s mine?”

Yee-Hung is co-founder of Hidden, a game-making company where users are taken on immersive experiences around Singapore, exploring the history of the place by solving clues and puzzles they receive via WhatsApp.

But it was connecting with Dannervirke-based iwi, Ngāti Kahungunu ki Tāmaki Nui a Rua, that shifted not only his perspective but also changed how he made his immersive games.

“Our game was very much factual. You come here, you solve a puzzle, here’s the facts. And since then, and learning from the tribe, we’ve learned that there’s a third dimension, which is the story. The story of the place.”

Ngāti Kahungunu ki Tāmaki Nui a Rua chairman, Hayden Hape, originally had an idea for a VR experience relating to Te Āpiti wind farm, where atua would step off the wind turbines, and users would be transported to the origin story of each atua.

After Covid meant funding had to be shifted elsewhere, Hape saw an opportunity with Hidden.

“They showed us some footage of young students running around excited, playing this game of solving clues and learning their own history here. And, we love that stuff at home, we love telling stories and connecting people to our history.

“So this technology is something that would be cool at home, and it’d be great to invest in to be part of a company that has the ability to go global.”

When they first started collaborating, Hape taught the Singapore Hidden team about the Māori way of identifying oneself.

“With Singapore being a hub of tech throughout the world, I did a bit of an introduction to the staff, and what I did was I showed them a pepeha on Google Earth.

Advertisement
Advertise with NZME.

“And they were like blown away. So, using the tech, to show our team from Hidden how intelligent our old people are, were, and still are today.”

For Lim, he said, “It was like science.

“To me, it’s the earliest form of GPS. Because GPS works by triangulation, right? You need three points, and then you know exactly where the person is. And when you think about it, the maunga, the awa, the marae, that’s the three points. And then from there, you geolocate the person to a place. I thought that was genius.”

When Lim came to Aotearoa for the first time to meet with Hayden, the pepeha GPS came to life.

Hayden hosted him at Awakura, a 660ha native forestry block the iwi had returned to them for their Treaty settlement.

“Honestly, it’s life-changing, because I’ve done business around the world right, I’ve gone to the UK as well. I’ve met the Irish, and you meet them in the hotel room or in a hotel lobby.

Advertisement
Advertise with NZME.

“This guy brought me into Awakura, and we just went up there, we got the jeeps out ... And then meeting the tuna, and then the jeep going past the water. You don’t get that in Singapore. Singapore, everything’s sort of sanitised, you know? All of the waterfalls are very nice. But all you can do is look at it. You can’t touch it. You can go near it. But there, it was real. It was like, touch the tuna, you can touch the tree … It was a magical movie.”

However, Hape said they’ve also found some commonalities in the two cultures and how they do business.

“I think that in the Asian world, too, business comes second. You know, kai and manaakitanga comes first, so it was really just to embrace him and teach him about who we are before talking business.”

Ngāti Kahungunu ki Tāmaki Nui a Rua has invested $1 million in Hidden Singapore, and Hape says technology is the future of iwi investments.

A Hidden / Monopoly game will be launched next month in Singapore. And in Aotearoa, visitors to Tūhura Otago Museum can do a Hidden experience there.

Originally published by Māori Television

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Tararua news

Tararua news

Reminiscing on the old PCC Albion truck

16 Dec 12:00 AM
Tararua news

Tararua School of Dance's family vibe

15 Dec 10:00 PM
Tararua news

Woodville cemetery tours planned

15 Dec 09:56 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Tararua news

Reminiscing on the old PCC Albion truck

Reminiscing on the old PCC Albion truck

16 Dec 12:00 AM

Paul Gleeson remembers a truck he wanted to own.

Tararua School of Dance's family vibe

Tararua School of Dance's family vibe

15 Dec 10:00 PM
Woodville cemetery tours planned

Woodville cemetery tours planned

15 Dec 09:56 PM
We say goodbye but hopefully not forever

We say goodbye but hopefully not forever

15 Dec 09:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP