Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Wyn Drabble: May I now rest my case?

By Wyn Drabble
Hawkes Bay Today·
29 Jan, 2020 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Wyn Drabble reckons the poor abused apostrophe should be abolished.

Wyn Drabble reckons the poor abused apostrophe should be abolished.

If you're at all interested – and I'm sure you are – you will remember that I have on several occasions called for the abolition of the apostrophe.

With my suggestions I offered real-life examples of misuse to support my case. From memory, my last example was the roadside sign "Cherr'ys".

But I feel even that example has been outdone by the one I spotted and photographed recently. This was professional signwriting on a vehicle and raised the added question of who is responsible for the gaffe?

READ MORE:
• Premium - Wyn Drabble: It's not easy being green
• Wyn Drabble: Blokey winter desires
• Premium - Wyn Drabble: Retail encounter leaves me deflated
• Premium - Wyn Drabble: Signs that tickled my fancy

If the client said, "This is what I want on my vehicle" and handed the signwriter a written copy, is that the end of the story? Or does the signwriter have a responsibility to notice and point out any errors before committing?

Advertisement
Advertise with NZME.

This piece of work had – and probably still has – two errors relating to apostrophes. We can probably overlook the spelling given that two alternatives can be used.

We'll begin with the spelling. "Hooves" is now commonly used and accepted as the plural form of hoof though a number of people still use the more old-fashioned variant "hoofs". So we can't say "hoofs" is wrong, just quaint.

Interestingly "roof" did not follow the same pattern. "Roofs" has long been considered the correct plural but that will of course change as more people use "rooves". It's just another example of the quirkiness of the English language and evidence that we, the people, are in charge.

Advertisement
Advertise with NZME.

And so to the apostrophes. I won't keep you in suspense any longer. I will reveal the entire sign professionally painted down the side of this farrier's ute. "Joe's Hoof's & Shoe's".

I trust you can see why I had to stop and photograph it. One of those three apostrophes is correct but the other two are risibly redundant. Is the customer or the signwriter to blame?

Discover more

Residents left 'gobsmacked' after new 1.6m high fence built at Bluff Hill lookout

25 Jan 11:14 PM

It is Mission treble time and the heat is on

27 Jan 10:01 PM
New Zealand

'Dust devils' spotted swirling around Hastings

28 Jan 07:53 AM

I know which one I would blame if it was the signwriter who had this (real) sign outside: "Professional Sign's & Lettering".

I suppose, at least, it is fixable. It's a little harder to fix a tattoo like the old favourite most of you will already know about, "No regerts". Again, is the recipient or the artist to blame? I know which one I would blame if it was the tattoo artist who had this (real) sign outside: "Tattoo's and Body Piercing".

More evidence – this time from the UK – that apostrophe use is really going to the dogs: "No dog's allowed except guide dog's".

And look what happens when a writer types a comma instead of an apostrophe. This was the vegetarian option on a (real) restaurant menu: "Mushrooms stuffed with goats, cheese and pinenuts."

One wonders how they kept the goats still enough to get them into the mushrooms.

While I'm in such a pedantic frame of mind, I'd like to close on another matter which isn't related to apostrophe use but irks me whenever I hear it. When Bradley Walsh closes The Chaser each episode, he invites people to come and give the quiz a try if they think they are "clever" enough.

Advertisement
Advertise with NZME.

My peeve – and I know I'm getting very picky here – is that I think the word he is after is "knowledgeable", not "clever".

Simply knowing stuff is not being clever. Clever people manipulate ideas or concepts and make meaningful connections between them. In other words, they use their knowledge in intelligent ways.

Granted, there are occasions when the chasers extrapolate from the clues given by the multi-choice options and that is clever but in essence the show is simply about knowing stuff.

See where being pedantic can lead you! I suppose it could have been worse. It could have been "cleve'r".

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Hawkes Bay Today

Hawkes Bay Today

Hawks retire No 14 to honour the career of Willie Burton

19 Jun 04:57 AM
Hawkes Bay Today

Watch: 'Hand of God' controversy in schoolboy rugby scrum

19 Jun 04:29 AM
Hawkes Bay Today

Upgraded flood resilience work on Wairoa River Bar starts this week

19 Jun 04:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Hawks retire No 14 to honour the career of Willie Burton

Hawks retire No 14 to honour the career of Willie Burton

19 Jun 04:57 AM

Burton arrived as an American import. Forty years later, he's honoured as a Hawks legend.

Watch: 'Hand of God' controversy in schoolboy rugby scrum

Watch: 'Hand of God' controversy in schoolboy rugby scrum

19 Jun 04:29 AM
Upgraded flood resilience work on Wairoa River Bar starts this week

Upgraded flood resilience work on Wairoa River Bar starts this week

19 Jun 04:00 AM
Second person charged with interference in teen homicide investigation

Second person charged with interference in teen homicide investigation

19 Jun 03:44 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP