Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Wyn Drabble: Happy birthday Vegemite

By Wyn Drabble
Hawkes Bay Today·
25 Jul, 2023 09:49 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Wyn Drabble loves a bit of Vegemite on toast.

Wyn Drabble loves a bit of Vegemite on toast.

I would like to wish that Australian icon, Vegemite, a very happy 100th birthday.

You’ve been there all my life and I feel that, for me at least, your importance has actually increased. But more of my weekend breakfasts/brunches later. A bit of background is called for first.

My earliest memories are probably based on the New Zealand equivalent, Marmite, but I cannot be sure when my loyalty switched to the Australian contender. Apparently, in some circles, there can be fierce debate about which is better but I’m quite happy that I live outside those circles.

Just for the record, though, the latest New Zealand poll I could find (from 2017) had 53.1 per cent favouring Marmite. So we can safely say it’s a very close contest. Perhaps Vegemite is worthy of a few bonus percentage points for having gained international notoriety through popular culture.

Men at Work’s song Down Under is the only song I know of, the lyrics of which contain the phrase “Vegemite sandwich”. (The same goes for the word “chunder”.)

Advertisement
Advertise with NZME.

Having spent a considerable chunk of my life living in Australia, I also remember Vegemite’s advertising jingle: We’re happy little Vegemites

As bright as bright can be.

We all enjoy our Vegemite

Advertisement
Advertise with NZME.

For breakfast, lunch, and tea.

I don’t know whether I should attribute that to good memory or just the power of advertising but both of those have failed with the rest of the song, which I’m happy to say I can’t remember. We can safely assume the remaining lyrics would be just as cheesy, if not cheesier.

Wyn Drabble
Wyn Drabble

One of my strongest memories of yeast extract – I use that general term because it could have been Vegemite or Marmite, or even Promite – comes from 1968, my first year at university. I was in a hostel and went to my first communal breakfast where, of course, toast was offered with the usual suspects as potential toppings.

There were students there who had just arrived from other cultures/countries where it was clear yeast extract did not feature in the cuisine. I watched one from a country I regard as a culinary Mecca suspiciously eye the jar of melted bitumen then, seeing that others were spreading it on toast and actually eating it, he did the same.

Unfortunately he spread it way too lavishly, resulting in toast almost hidden under a thick layer of tar. He bit into it and grimaced in much the way a cartoon character might, the mouth becoming a wavy line rather than a simple pleasing arc.

The rest I will leave to your imagination except to say it never reached his digestive tract. If he learned one thing from his New Zealand university education it was to steer clear of anything called yeast extract.

But let’s come hurtling back to the present. As soon as I have finished typing this, I will be preparing a favourite food of mine, buttered toast with Vegemite, a food I only ever enjoy on weekends or holidays.

As we all know, everyone is different and there is no one formula that fits all. But here is mine and I’m very particular about it.

Advertisement
Advertise with NZME.

First, the bread is toasted to a golden brown. Then – and this is the first important step – the toast is cooled, not so that it gets cold, only so that butter will not melt on making contact. I do not want my butter soaking into my toast.

Then comes a reasonably lavish layer of Vegemite and the creation is ready for eating. It’s one of my simple pleasures but I rank it as a gourmet delight.

So, birthday greetings again, Vegemite. I recommend that you celebrate with … a Vegemite sandwich.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Hawkes Bay Today

Hawkes Bay Today

'A bloody beating': Police find victim unsteady on his feet at scene of fatal attack

20 May 06:00 AM
Hawkes Bay Today

Mōrere Hot Springs to reopen next week after being shut for two months

20 May 05:03 AM
Hawkes Bay Today

'Tragic loss': Talented teen rugby player killed in crash mourned

20 May 04:27 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'A bloody beating': Police find victim unsteady on his feet at scene of fatal attack

'A bloody beating': Police find victim unsteady on his feet at scene of fatal attack

20 May 06:00 AM

Javon Aranui was rushed to hospital in an ambulance but died the next day.

Mōrere Hot Springs to reopen next week after being shut for two months

Mōrere Hot Springs to reopen next week after being shut for two months

20 May 05:03 AM
'Tragic loss': Talented teen rugby player killed in crash mourned

'Tragic loss': Talented teen rugby player killed in crash mourned

20 May 04:27 AM
Police arrive at fatal crash, charge survivor with firearms offences

Police arrive at fatal crash, charge survivor with firearms offences

20 May 04:06 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP