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Home / Hawkes Bay Today

Wyn Drabble: At last a real estate man gets real

By WYN DRABBLE - THE LIGHTER SIDE
Hawkes Bay Today·
6 Apr, 2012 05:49 PM4 mins to read

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Sometimes I read real estate advertisements but it's not because we're in the market for a new property. No, I read them for entertainment. The badly written ones provide a few chuckles with their ambiguities, non-sequiturs and inappropriate or incorrect word choice.

But it's the exaggeration that provides most of the entertainment. To cite just one example, some vendors have learned from the Fred Dagg School of Real Estate that a window should be listed as "views" and a big window should be listed as "sweeping vistas".

How refreshing it was, therefore, to read last week of a British estate agent who tried a more honest approach and has been rewarded with a flood of interest and one (unaccepted) offer from prospective buyers.

The Northumberland house, which is on the market for $525,000, starts off sounding appealing enough with its prime central location on one of the town's best streets. But read on.

"Looking unremarkable from the outside, it deserves further investigation, from the monumental masonry cracks as soon as you open the door, to the crumbling handrail and dodgy stone steps leading to the garage and small garden."

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But wait, there's more.

"The property itself has a rather shabby exterior which is compounded immediately upon entering the property by a matching disregard to what may be generally considered habitable and, being untouched by the 21st century, will require blood, sweat and tears to haul it anywhere back to modern tastes." (I haven't seen "haul" used so well in years.)

We interrupt this column to bring you this commercial:

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Are you sick and tired of being fit and healthy with all the attributes that fitness and health entail: physical stamina, clear skin, bright eyes, sound breathing and a fragrance that is non-offensive?

Have you had enough of feeling on top of everything and being the envy of those around you?

Yes? Then do we have the product for you!

Of course, it is only available from selected stockists and there is no denying that the financial outlay is pretty hefty but you won't regret the cost when you see what the product can deliver.

In as little as a few days you could be coughing up vile substances, feeling short of breath and offending others with your, shall we say, lack of fragrance.

It's so easy! All you have to do is buy some cigarettes.

If you're serious, you must accept no substitute: no adhesive pads, no nicotine gum and definitely no "lite" beer. See that you buy cigarettes today, won't you!

Now, back to the real estate. This agent referred to windows as windows and even added that they were "stuck closed by paint". Views did, however, earn a mention - "unfettered" views of the town car park - though mention is made of the local castle in the distance (you might need to stand on tippy-toes for this).

Other alluring features include "tatty" carpets (held together by tape in places), spider webs and a "gloomy" downstairs toilet.

And, to seal the deal, the agent even suggests that, after viewing, potential customers should use the "adequate" bathroom to "rinse away any accumulated grime".

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It all suggests that advertising in general might benefit from an honesty overhaul and a gloss removal. With that in mind, we close today's offering with a message from our sponsor:

Do you want the security of knowing that in the event of burglary, accidental damage or natural disaster, your insurance company will pay you absolutely nothing? Do you want to sign pages of documents with lots of small print, safe in the knowledge that the small print outlines all the reasons why your claim will be rejected?

You do? Then I have just the insurance company for you.

Whizbang Insurance offers the no-nonsense approach. We don't make exaggerated claims because we know how dangerous it can be to make promises. And how costly to us. We save you hours of worry by telling you right from the outset that your claim will be declined and that it is not even any use appealing.

Whizbang Insurance: We didn't get where we are today by paying out on claims!

Wyn Drabble is a teacher of English, a writer, public speaker and musician.

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