Would you buy his motorbike? Napier man's lingerie sales tactic reaps rewards

Is Campbell MacLeod Napier's next swimsuit model? You decide

Sex sells, and Napier man Campbell MacLeod reckons he's found the most effective way to flog off his used vehicles.

MacLeod's moves are making many searching for a new car or bike on sales websites in Hawke's Bay do a double take.

His tactic is simple: Strike a pose in women's lingerie with the vehicle in the background, and wait for the reaction to it to take off.

The 26-year-old this week posted pictures of himself on the Marine Parade foreshore with his Kawasaki bike.

Friend and photographer Payge Stanley agreed to lend him a pair of skimpy shorts for one shot and a see-through, lacy, lingerie set in another.

His clothes, or lack of, attracted a fair bit of attention as he was doing it.

"It was a busy part of town," MacLeod said.

"People even pulled over to see what was going on."

Once his listing was online, he was inundated with comments from potential buyers, many of them, strangely, wanting to see more.

Napier's Campbell MacLeod strikes a pose in a bid to sell his bike.

MacLeod said he tried the same tactic when selling his car three months ago.

"The car sold in a couple of weeks because of what I wearing."

His success with the car sale had only spurred him on, he said.

"I want to be a men's advocate for gender neutral clothing," MacLeod said.

"I want to show that men can wear women's clothing too.

"My friends know I am a weird, crazy person and are okay with it."

The bike, a Kawasaki KX175, is selling for $750.

MacLeod, who is moving to Scotland for an OE in a couple of months time, hopes it will be sold soon.