"We're not just going for a certain set of the market."
At the new premises customers can consult with the Bayswater team, buy a car, and have it registered, warranted, and serviced, all while relaxing with a cup of coffee in the on-site customer cafe.
The open plan means desks and offices sit alongside Subaru, Hyundai, and Isuzu utes which have their own dedicated spaces in the showroom.
Adjoining the showroom is a workshop bursting with service facilities, including the latest wheel alignment equipment.
"This is arguably one of the best showrooms, certainly in Hawke's Bay if not the North Island", says branch manager Paul Kerr.
The remodel makes the dealership the first in New Zealand to meet the latest elite dealership standards for the three brands, but the company is the oldest Hyundai dealership in the country.
In 26 years, the mother and son duo have had to build their success from the ground up.
After his father's death new owners took over Townshend Motors and filed an injunction stopping Mr Townshend using his own surname for his new business.
Finding a new name proved a tricky feat and nothing could be agreed upon.
Eventually, Mr Townshend told all involved he was going for a drive, and that when he returned he would have a name which must not be protested.
He says he ended up at the library.
"It picked up an Australian phone book and flicked through the car dealership names."
Something similar to Bayswater caught his eye, "I decided it suited Hawke's Bay and chose it".
In June 1990, Bayswater's first branch opened, 13 years later another opened, the company now has four dealerships in the Bay and are the authorised franchise dealers for seven car brands.
"As we've grown it's a lot about people," Mr Townshend says, "we haven't taken a lot of funds out of it, we've kept reinvesting".
He also put his success down to having good staff and being strategic about extra franchise.
The latest development in the successful Hawke's Bay company is the $1.7 million remodel, "essentially a rebuild," of the Hastings branch.
The "future-proofed" redevelopment is the first in New Zealand to meet the latest elite dealership standards, and is paying the way for other showrooms.
While the new "state of the art" building is located on the same site as the old premises, a lot has changed.
Branch manager Paul Kerr says he "couldn't even compare the two".
"We'd outgrown the office with the growth of the brand," he says: "We can provide so much here now."
The 18-member team have been in the open-plan building which combines all operations for about a month, after a year-long build.
The heart of the design, Mr Kerr says, is the new customer cafe in the middle of the spacious showroom where customers can come in, get a coffee, and relax.
"It's all very customer focused," he says.
"In my opinion you can buy anywhere, but where the difference becomes apparent is here people feel like they're part of a family."
"We have very loyal customers who will just pop in and have a coffee and a chat."
In keeping with the company ethos, the Hastings team pride themselves on going that extra mile and providing memorable customer service.
"If you do the job right, you cater to their needs and provide that service people will come back," Mr Kerr says.
"It's something we're very passionate about."
Mr Kerr has been branch manager for four years, but has been with Bayswater Hyundai for about 11, during which time he has seen the business grow markedly.
"Bayswater is a very proactive company. It's gone from being family owned ... gone from humble beginnings and it has just grown and grown."
The separate franchises inside the Bayswater enterprise are also growing, as are the car brands they supply.
"Hyundai has grown and grown and it keeps growing, and the range gets better and better. Subaru has seen a massive growth."
The business' prowess has been recognised at Hyundai Dealer of the Year Awards for 2015 nabbing awards for most successful operator, and sales dealer of the year three consecutive years.
The company also "made the podium" for parts dealer of the year, finance dealer of the year, and marketing dealer of the year.
Showing no sign of slowing anytime soon, both new and used cars are sold in seven different brands.
The Napier dealership is bursting capacity and will undergo a redevelopment similar to Hastings soon, making way for a new showroom and extra car parks.
Mr Kerr says buying a car from a showroom should be simple and Hastings' new layout has streamlined the process - a process which extends to the business strategy.
Mr Townshend has just flown to Miami to check out the latest Jaguar model and he insists keeping up with customers' needs are essential.
"We've grown with our brands."
They also utilise social media to reach a younger audience, he says.
"We try to cater to everyone," he says, dabbling in cars like Suzuki to suit younger people.
"We're trying to get a bigger reach of people."
