Wattie's is on the Most Trusted Brand winner's podium again, maintaining its position as New Zealand's Most Trusted Icon and again winning the Most Trusted Brand in the Frozen Foods category of the 2013 Reader's Digest Most Trusted Brand Survey.
Wattie's General Manager of Marketing Tim Skellern said it wasan honour to have the trust and confidence of New Zealanders in something as critically important as food.
"We are very conscious that from the time of its founding in Hawke's Bay, the Wattie's brand has had a special place in our country's food industry, and it is something that we never take for granted," he said.
"The recognition again this year of our frozen foods as the most trusted in the category is very gratifying because of the range of products - including vegetables, meals and potatoes - as well as their everyday importance to families. According to the Reader's Digest Survey, Wattie's frozen foods are most valued because of their quality, affordability and convenience. With very few exceptions our frozen foods are prepared in Hastings and Christchurch. By its very nature the freezing process seals in the nutritional goodness of the ingredients. In the spirit of Sir James Wattie, our team continues to meet the requirements of our consumers in a fast-changing market for nutritionally sound, high quality foods and ingredients."
