Mr Halstead said the idea has taken shape over about five years, being able to be built within district plan requirements, with the most significant issue needing to be resolved being parking conditions.
"There is a real need for venues of reasonable size, with accommodation," he said. "That's what the market prefers, and that's what Hawke's Bay has been lacking, and this should help address some of the issues with the downturn in visitor numbers in the area."
He said there are "very few" bar and accommodation complexes in New Zealand "right on the waterfront," with direct access to the beach.
The outlook is expected to be a drawcard for conferences and weddings because of the location and the potential to provide for all aspects on the one site, he said.
The building of the East Pier Bar and Brasserie, which opened in 1992, sparked a range of other accommodation, restaurant and similar facilities, as well as residential redevelopment in the Ahuriri area.
Among them were redevelopment of the old Crown Hotel site (once fronting Waghorne St and now linked to Hardinge Rd) and the building of the nearby Harbour View Motor Lodge and, more recently Navigate.