"The region is used to some fairly big winds, but these are just a little extra special."
While the warning covers the weekend, Mr Downs said from Wellington the most severe winds were expected late-morning today, particularly south of Hastings and including Waipukurau, where the big event is the Central Hawke's Bay A&P Show.
As a result he said motorists with vans, motor homes, trucks and other higher-sided vehicles were best to keep away from the highways.
State Highway 2, across the Takapau Plains, which was closed for several hours when a truck crashed in high winds in one incident earlier this year, would be a particular risk, he said, adding: "It is up to motorists to heed the conditions."
Commenting on the prospects for the A&P Show, he said: "Waipukurau will see some pretty nasty winds."
As the show staged a junior riders' event, a human showjump and two-person horse and quadbike teams race last night, show secretary Julia Tatam wasn't bothered, saying it had been a good and busy opening day, and she wasn't listening to the forecasts. "Everyone's happy," she said.
The forecast came just after a Thursday night featuring a classic but short lightning display, with booming thunder, and localised hail.
Mr Downs said: "We are getting quite a volatile spring."