KiwiRail Group chief executive Greg Miller said it was important to take time to check and pay careful attention to the surroundings when near trains or railway lines.
"These close calls are happening daily and they take a huge toll on our locomotive engineers and everyone involved.
"In a lot of cases people are missing death or serious injury by seconds. It is often just luck that they are not killed.
"Although no one gets physically hurt in a near-miss, the driver, other rail staff, witnesses and of course the pedestrian or motorist all experience a level of trauma.
"Near-misses can be one of the hardest parts of locomotive engineers' jobs. They start to develop a sixth sense for danger, as they try to anticipate how a pedestrian or motorist will behave at an approaching level crossing.
"Tragically some of our drivers have been involved in collisions that have resulted in deaths and they don't want to repeat the experience so that's why we are calling on people to cross with care," Miller said.
TrackSAFE NZ Foundation Manager Megan Drayton said near misses with trains could be reduced if people complied with signs and signals in place to help people to cross safely.
"In the 12 months to June, KiwiRail reported there were 415 near-misses recorded.
"Of these, 299 occurred at public level crossings, and the majority of these crossings had flashing lights, bells or barrier arms installed.
"For this year's campaign we've installed 'near miss memorials' around the country at locations of these known near misses, mostly around level crossings."
"The 'near miss memorials' are a half white cross and represent the hundreds of New Zealanders who have narrowly avoided a serious or fatal collision on the railway tracks in the past year", Drayton said.
"We hope that these memorials will cause people to take greater care around trains and recognise that with growing populations, more trains services and faster and quieter trains, there's no room for complacency."
In Hawke's Bay the "near miss" memorials have been placed at the Napier Port crossing and will be there for the duration of the Rail Safety Week. [August 12-18]
There are around 2,800 road level crossings in New Zealand. Almost half are public level crossings maintained by KiwiRail.
They are protected in one of three ways: by half-arm barriers, flashing lights and bells; by flashing lights and bells; or by Give Way or Stop signs.
The remainder are private level crossings located on private land.
There are around 120 stand-alone public pedestrian level crossings. They are protected by automatic gates or barriers, or flashing signs or flashing lights plus bells.
