Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

The story behind Hawke’s Bay’s blossom spot: Japanese families turn crash sites into memorials

Linda Hall
Linda Hall
LDR reporter - Hawke's Bay·Hawkes Bay Today·
31 Dec, 2025 10:00 PM2 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
A visitor enjoys the view at the flowering cherry grove's blossom.

A visitor enjoys the view at the flowering cherry grove's blossom.

A beloved grove of flowering cherry trees in Hastings is one of the most popular photo spots in the region at the start of every spring.

But the reasons it exists are immense tragedy and immense generosity.

The Pakowhai Rd site is near the scene of a fatal car crash on the Chesterhope Bridge in 1998 that killed three Japanese exchange students studying at EIT and a local driver.

To honour the students who lost their lives, the parents of one of the victims, Takeshi Ozawa, asked the Hastings District Council for permission to plant a grove of six flowering cherry trees, accompanied by a commemorative plaque, on the road reserve at the site of the accident.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A further 37 flowering cherry trees were planted in the large green space adjacent to them.

The cherry blossom (sakura) is considered the national flower of Japan.

In October the following year, another Japanese student studying in Hawke’s Bay, Yukiko Sato, was killed in a car accident at the intersection of Lawn and Mill Rds.

The intersection had a history of accidents, and Sato’s death added to its tragic record.

Advertisement
Advertise with NZME.

The community, and especially residents near the intersection, had been calling for the council to make improvements.

In May 2000, Hastings District Council’s mayor at the time, Jeremy Dwyer, was asked to visit the Japanese Embassy in Wellington to receive a presentation from the Sato family.

He later wrote in his “Mayoral Musings” that he was not prepared for his own reaction when he was handed a cheque for $83,000 and a “simply but powerfully inscribed memorial plaque”.

After Sato’s death, her family had visited Hawke’s Bay to see where their daughter had died.

They offered to pay a share of the cost of installing a roundabout.

Advertisement
Advertise with NZME.

The council said it was their responsibility to pay for road safety work, but the family insisted it was their wish to contribute.

The plaque records Yukiko Sato’s name, the date of her death and a message for the future: “drive safely”.

“The Satos lost their daughter and they gave us a legacy of reflection and response to think long and hard about,” Dwyer said.

LDR is local body journalism co-funded by RNZ and NZ On Air.

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

A plan to bring light to people's days: Linemen off to international competition in Kansas

19 May 06:00 PM
Hawkes Bay Today

'Go big or go home': Luca Barclay targets league and cup glory with Rovers

19 May 05:00 PM
Premium
Hawkes Bay Today
|Updated

'By the mob, for the mob': What really happened at Mongrel Mob’s meth treatment courses

19 May 05:00 PM

Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

A plan to bring light to people's days: Linemen off to international competition in Kansas
Hawkes Bay Today

A plan to bring light to people's days: Linemen off to international competition in Kansas

'We came up with the idea: how cool would it be to enter a team from New Zealand?'

19 May 06:00 PM
'Go big or go home': Luca Barclay targets league and cup glory with Rovers
Hawkes Bay Today

'Go big or go home': Luca Barclay targets league and cup glory with Rovers

19 May 05:00 PM
Premium
Premium
'By the mob, for the mob': What really happened at Mongrel Mob’s meth treatment courses
Hawkes Bay Today
|Updated

'By the mob, for the mob': What really happened at Mongrel Mob’s meth treatment courses

19 May 05:00 PM


From boring to banger: Rapper turns Kiwis’ mortgage misery into music
Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP