The Hits Breakfast Show hits high note

The Hits Breakfast Show hosts duo Adam Green and Sarah van der Kley are top of the regional charts. Photo / File

NZME's The Hits breakfast team Adam and Sarah was yesterday announced as the number one music breakfast team in the region, while Newstalk ZB is the most listened to station in Hawke's Bay.

The results came from the first 2017 GfK independant radio survey, which also showed NZME holding the top radio spots in news and sport.

Russell Broughton, NZME general manager - Central Region, said he was thrilled to see the refreshed local Hits show has been well received.

"Adam and Sarah are Hawke's Bay's local breakfast team. It's great to see they are resonating with their audience and becoming the number one music breakfast team in the Bay. Mike Hosking Breakfast is the number one news breakfast show, offering a well-rounded line up to Hawke's Bay listeners."

Nationally, NZME radio stations have all gained more new listeners according to the latest 2017 GfK independent radio survey. In an exceptional result NZME's chief commercial officer, Laura Maxwell says the company and its partners have added an additional 150,000 new listeners.

This is an overall market share increase of 1.9 per cent for NZME and Partners.

"It's extremely rare in the radio industry to grow your listeners across every single station.

It's a real pat on the back to our people, who deliver great content which is hugely relevant and resonating with our listeners. We couldn't be prouder, our strategy is on the money," Ms Maxwell said.

NZME music brand Coast gained the most listeners of any station in New Zealand, with ZM in second place increasing by 41,000. ZM's Fletch, Vaughan and Megan had a standout result, for the first time achieving number one status with 18-34 year old listeners weekdays 6am-9am across the country.

There were also more listeners than last year across The Hits, Hauraki, Flava and Mix. Newstalk ZB continues its dominance as the most listened to radio station with the Mike Hosking Breakfast taking out the gongs for the biggest share of listening and the highest number of listeners in New Zealand.