"I saw a programme on TV where people did some endurance races in 1997 and I thought I'd love to do that," Mr Worth said.
Last year she took part in the 36-day Peking to Paris Motor Challenge.
Event director Peter Martin said most drivers and their families were from outside the region with about 20 from Hawke's Bay out of more than 90 competitors.
"The hospitality and the fantastic feel that the Havelock North village has created has been the talk of the town."
The new two-day event incorporates 15 closed special stages covering 378.5km and a total of 585.2km of touring stages across Hawke's Bay.
A single-day event within Targa Hawke's Bay, the Rally of Hawke's Bay, was held today and was organised in conjunction with the Hawke's Bay Car Club.