He said police are engaged with the Hawke's Bay District Health Board in an effort to assist in leading a co-ordinated approach to tackling the complex problem of making people more resistant to suicidal thoughts and actions.
"It is my experience that a huge resource has been rightly targeted from across all areas of government, local government and the community as a whole to effect the changes needed to halve the road toll. A similar focused response is now the only way forward to reduce suicides."
He said in 2011 and 2012 police in Hawke's Bay responded to 815 calls for assistance with suicidal persons, averaging about eight per week. "There are a myriad of stories within the sphere of suicide. All the lives lost are important from the 10-year-old to the 74-year-old we lost across our region in 2012. Our people at risk come from right throughout the spectrum of age, race, gender and social standing. No group is immune and whilst there are some variances in at risk age groups and ethnicity, on the whole our deaths tend to represent our populations varied make-up proportionally."
He said there is a need for greater leadership, change in approach, attitude, education and open communication to impact on the problem.
He said the NZ Suicide Prevention Action Plan 2013 - 2016 offers a way forward. "From my perspective it is co-ordinating and enhancing the resources that is required along with public education.
"I'd urge anyone who feels that they are a risk to themselves or knows of anyone at risk to seek help and to keep pushing until they feel they have the assistance they need and suits them."
Police encourage people who feel they or someone else is at risk of harm to phone 111.
And those that need to talk to someone to call Lifeline on 0800 543 354.