Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Sir Graeme sees healthy spinoffs

By Patrick O'Sullivan patrick osullivan@hbtoday co nz
Hawkes Bay Today·
12 Jun, 2016 04:41 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
GAINS: Sir Graeme Avery has put his weight behind the AUT Millennium Hawke's Bay project to fill needs that can be met with healthier people with high self-esteem. PHOTO/DUNCAN BROWN

GAINS: Sir Graeme Avery has put his weight behind the AUT Millennium Hawke's Bay project to fill needs that can be met with healthier people with high self-esteem. PHOTO/DUNCAN BROWN

The knight defends the proposed castle with ease, pressing five straight fingers onto the bespoke Sileni Estates boardroom table for every reason why AUT Millennium Hawke's Bay will transform the region.

The local version of AUT Millennium Institute of Sport and Health in Auckland, it will be "a lot more than bricks and mortar".

Hawke's Bay success in sport will lift community spirit and best-practice programmes lift health outcomes and leadership potential, as was happening in the Auckland institute where there were 300 elite athletes but 600,000 user-visits annually.

"I have been champing at the bit to do the equivalent in the community in which I now love, to give them something that will meet the undisputed need for a better system to support the talent that is here and health-improvement in the community," Sir Graeme Avery said.

The most destructive force in society was lack of self-esteem and pride, he said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Winning in sports can achieve that and the programmes we will run will get more underprivileged children " if I can give it that label " participating and succeeding in sport."

He doesn't need a legacy project, having transformed pharmacy publishing, founded the AUT Millennium Institute of Sport and Health and established a successful winery - Sileni exports to 83 countries. His 2014 knighthood was for services to business and sport and he was admitted to the New Zealand Business Hall of Fame the same year. As a 23-year-old, New Zealand's top pharmacy student talked himself into a Sydney job after seeing a need for independent editorial appraisal of new drugs.

He bought the company and wrote the 1976 textbook, Avery's Drug Treatment, which became a medical best seller. The company, Adis International, became a world authority on prescription medicines with offices worldwide. It was digitally nimble, winning a grant from the United Stated government for prescribing software in hospitals.

Advertisement
Advertise with NZME.

Sir Graeme sold Adis in 1996 and established Sileni Estates in 1997. Adis' turnover was $100 million and New Zealand wine exports $90 million.

Both his sons joined the business and like him are former athletes. Sir Graeme was a 400m runner and played first grade rugby in Sydney.

He has more than 45 years involvement in athletics at club, regional, national and international level and led the fundraising for the $85 million AUT Millennium Institute of Sport and Health in Auckland, home to High Performance Sport New Zealand.

He said effective sport and recreation programmes were "resource rich", requiring a dedicated building.

Discover more

Athletics: 'Backyard' proposal in sprinter's equation

30 Jun 04:40 PM

"The big beneficiary is the general person in the community - those using the community health and fitness club, the schools that come in to use it, the sports clubs based at the facility.

"Hawke's Bay will be the same. The numerically biggest number of users will be from the general community - schoolkids through to the elderly."

Existing sport clubs will be supported "with whatever is needed".

Local project collaborators are EIT and Sport Hawke's Bay, with the latter helping to create a cultural shift from people quitting sport in their teens.

"AUT Millennium Auckland now has two Olympic pools. The water polo club based there is running a very successful masters program. They are giving old farts like me a buoyancy vest and flippers so they can get around. That is a fun example of how different sports can adapt. Cricket is an excellent example of a sport where, if you can just can trundle your arm over, you can play."

He said there was an established link between mental and physical fitness.

Advertisement
Advertise with NZME.

"Healthcare tomorrow will be more preventive rather than the ambulance at the bottom of the cliff with the diseased patient. It's all about healthy lifestyles, proper eating, proper sleep, regular exercise.

"I hope that businesses will adopt some of those principles and have programs that we will run from the facility - get companies engaged with a corporate wellness program that makes employees more productive at work and tomorrow.

"I think a life/work balance can be one of the most difficult things to achieve."

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Hīkoi for Kaea: Reclaiming Napier's streets after an awful act of violence

Hawkes Bay Today

Private or public school? Education spat sends Hawke's Bay parents to court

Hawkes Bay Today

Plasterboard recycling trial a success: 'Exactly the result we were aiming for'


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Hīkoi for Kaea: Reclaiming Napier's streets after an awful act of violence
Hawkes Bay Today

Hīkoi for Kaea: Reclaiming Napier's streets after an awful act of violence

Three months after a tragedy, a community unites to try to stop it happening again.

17 Aug 04:16 AM
Private or public school? Education spat sends Hawke's Bay parents to court
Hawkes Bay Today

Private or public school? Education spat sends Hawke's Bay parents to court

16 Aug 10:51 PM
Plasterboard recycling trial a success: 'Exactly the result we were aiming for'
Hawkes Bay Today

Plasterboard recycling trial a success: 'Exactly the result we were aiming for'

16 Aug 06:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP