Oil-licked fries and sugar-coated doughnuts are often what spring to mind when people think fast food.
More unusual is the smell of wild meat, fresh fish and organic vegetables wafting from a restaurant on wheels.
Hastings filmmaker and controversial game hunter Dawson Bliss, 56, has turned his love for the wild into his latest business venture, a food truck called The Wild New Zealand Food Truck, selling locally sourced organic foods.
Mr Bliss and his partner, Novia Pujianingsih, 38, will open the window to their pride and joy this weekend, in the car park of Mr Bliss's backpackers lodge, Farmhouse Lodge on Fernhill Rd.
After making hunting documentaries for years, the food truck is Mr Bliss's latest adventure.
"I make documentaries and have been working for an American TV network on a show called The Bounty of New Zealand, so this is an offshoot of that," he said.
Years of success with a food stall at various Hawke's Bay festivals gave Mr Bliss the assurance that his food was loved by many locals.
"We've done our research and figured out that what people love is wild food. It is virtually fat-free and all organic," he said.
All his food is locally sourced from around New Zealand.
"I've been involved in recovering deer from the hills all my life, and am sourcing my venison from a South Island company called Red Tussock New Zealand."
The origin of the food can be traced directly from the producer, said Mr Bliss.
"Virtually everything we sell is from the wild. We try to do something that others don't do, bring something to the menu that goes straight from the producer to the consumer. Venison and pork will be sourced from the South Island, and the whitebait I catch myself," he said.
Mr Bliss spends the entire whitebait season fishing in South Westland to catch enough whitebait to last the year.
Just a year ago, Ms Pujianingsih moved from Indonesia to New Zealand to be with Mr Bliss, and already goes out hunting with him.
"This is my first experiment with living off the land, but I like it.
"I like New Zealand. Good weather, very fresh air, not like in my country," she said.
The food truck is the couple's opportunity to turn their self-sufficient lifestyle into a business. Mr Bliss added they hope to make their business a national affair.
"If we manage to get it up and running, what we hope to do is set it up at tourist destinations around the country, so tourists get the chance to try wild New Zealand food," he said.
Their top sellers are wild venison burger and whitebait fritters.
The food truck will be open from 11am to 6pm today and tomorrow at Farmhouse Lodge.