More than two–thirds of SBS Bank's members in the Hawke's Bay area are customers of the Hastings branch.
Over 60 per cent of SBS's Napier members had not visited their branch in the past 12 months, and of those who have, nearly half only visited the branch once, he said.
"We don't underestimate the impact that closing our Napier branch might have on some of our valued members, but unfortunately there just is not the demand overall for our in-branch services in Napier to justify keeping it open, particularly in the current challenging economic environment.
"However, our staff will continue to be available to visit members at their homes or workplaces if they are unable to visit a branch."
The Hastings branch's opening hours will continue to be 9am to 3pm, with additional service available outside these hours by appointment.