New Zealand Apples and Pears chief executive Alan Pollard said the industry remains increasingly concerned about access to a reliable labour workforce.
"We would normally expect up to 50,000 working holiday visa holders to be available throughout the picking season. Now, that's around 13,000 workers," he said.
"As an industry, we're doing all we can to attract Kiwis to work but we are just one of many sectors in New Zealand facing serious labour constraints. Even with the financial incentives the Government is offering, labour mobility remains a considerable problem for orchardists."
The gross national crop estimate is 558,672 metric tonnes – 5 per cent down on 2020.
However, Hawke's Bay's crop is 2 per cent greater than last year.