MarketView based its reports on electronic card transactions with adjustments made to allow for cash and hire purchase payments.
The most recent increases continued the trend of more than a year now, said Hastings District Council's economic development and urban affairs committee chairman Damon Harvey.
"The sustained growth has settled in which is a very good sign for our district and wider region," he said.
"If we look across our regional economy - at the results of the Port of Napier, the rise in visitor numbers through the airport and our buoyant horticultural industry - we can't be anything but pleased.
"I recently spent two weeks working in the city centre and I got a good vibe from talking to some business owners and shoppers."
Council continues to put a strong focus on increasing the vibrancy and vitality in the main shopping centres.
"That's about events; the coming 'pocket parks' in the centre of Hastings; celebrating our public art - it all adds up to a place our families and visitors love to spend time in."