Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Reliving grandfather's historic moment

By Tracey Chatterton
Hawkes Bay Today·
11 Apr, 2015 07:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Joseph Bell McBride was a good church-going man.

He wasn't one to break rules.

But the 21-year-old soldier disobeyed orders when he hid a camera in his sock and took it to war.

Joe's disobedience allowed him to record a historic moment in the Allies campaign. He captured the moment New Zealand soldiers started landing at Gallipoli on April 25, 1915. The day, of course, would become Anzac Day.

His granddaughter, Sherril Jennings, of Napier, has been carefully piecing his story together over the past 30 years.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's been a long haul ... getting everything in one place. I started with a folder, then I got a box, and another folder."

Her mother, Joe's eldest daughter, had always hoped her father would receive the recognition he deserved for the rare photograph.

The negative of the photo was recently discovered when a family member was cleaning out a shed.

Advertisement
Advertise with NZME.

"He saw a box with grandad's writing on it and thought, 'I better look in it' and he found this," she said unwrapping a small brown box.

Sherril gently peels back tissue paper to reveal a glass negative of New Zealand soldiers stepping on to the beach at Gallipoli.

"Finding this was just confirmation ... my mother always said she'd seen the negative. I was so excited," she said. It's because of these men who took their diaries and their cameras that we have a record of it today.

Joe was training to be a teacher when he signed up for war. He was one of four brothers who signed up for active duty and served in the Auckland Infantry Battalion.

Discover more

Poppy symbols bloom to honour our warriors

16 Apr 12:30 AM

Century-old photos donation a mystery

15 Apr 11:00 PM

Editorial: War stories not all bad memories

16 Apr 09:00 PM

Just three returned from the war. Younger brother David was killed in France. He was found with a five-pound note in his pocket that Joe and brother Billy had given him for for his 21st birthday just days before.

Joe knew cameras were forbidden but he concealed his vest-pocket Kodak and carried it all the way from Christchurch to Gallipoli. The amateur photographer was passionate about capturing moments, Sherril said.

After wading ashore, Joe quickly pulled the camera out and snapped his comrades landing, before continuing on. Most of the men in the photo died during the Gallipoli campaign. Intentionally breaking the rules did not sit well with him, Sherril said. And it got him into trouble with his superiors.

"He felt bad about it. He was an absolute Christian and he wouldn't do anything wrong."

But the amateur photographer felt strongly about capturing the historic moment.

"I think being the teacher that he was, he could see value in it."

Advertisement
Advertise with NZME.

The picture was sent home and ran in the Auckland Weekly News on March 16, 1916. He was given the Anzac Commemorative Medallion in 1967.

Joe protected his daughters from the tales of war, never speaking of the atrocities he must have seen. He gave a print of the landing photo to each of his three daughters. "When he gave the photo to the girls, his three daughters, he said one day this will be a very famous photo in history."

The fourth original photo, he had printed for himself hangs at Papanui High School in Christchurch. He was the first principal of the new Christchurch school in 1936. The photo also adorns the doorway of the Gallipoli room of Anzac House in Wellington. The historic shot was made into a stamp as part of an Anzac commemoration series in 2008.

Sherril has fond memories of her "kind, patient" grandfather, who also passed on his love of photography to many in the family.

Sherril jokes that she met her husband in the darkroom.

She is immensely proud of her grandfather. It took guts to smuggle the camera to war and courage to stop and take a snap as the men headed into unknown territory.

Advertisement
Advertise with NZME.

Joseph Bell McBride

Was born on October 25, 1892, in Charlton, Southland. He trained as a teacher, his first job being at Christchurch Technical College, where he later became deputy head. On his return to New Zealand, he enrolled at Otago University and gained a Bachelor of Science degree.

He was 31 years old when he married. He was made principal of the new Papanui High 1936 where he stayed until 1952. His portrait hangs along with a fourth original print in the McBride wing, which was named after him. After retirement, he taught at Southland Boys' High School. He died, at 77, March 18, 1970, in Invercargill.

-To find out more: www.gallipolilanding.nz

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

'Dream come true': Blues up-and-comer signs for Hawke's Bay Magpies

23 Jun 04:30 AM
Hawkes Bay Today

First XV rugby: Napier Boys' defeat Hamilton Boys' in comeback thriller

23 Jun 12:29 AM
Hawkes Bay Today

Cheap food boxes in Hawke’s Bay, if you attend cooking and growing workshops

22 Jun 10:12 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Dream come true': Blues up-and-comer signs for Hawke's Bay Magpies

'Dream come true': Blues up-and-comer signs for Hawke's Bay Magpies

23 Jun 04:30 AM

The Magpies have been given a significant boost for their upcoming 2025 NPC campaign.

First XV rugby: Napier Boys' defeat Hamilton Boys' in comeback thriller

First XV rugby: Napier Boys' defeat Hamilton Boys' in comeback thriller

23 Jun 12:29 AM
Cheap food boxes in Hawke’s Bay, if you attend cooking and growing workshops

Cheap food boxes in Hawke’s Bay, if you attend cooking and growing workshops

22 Jun 10:12 PM
On The Up: The Hawke's Bay disability fitness programme making national waves

On The Up: The Hawke's Bay disability fitness programme making national waves

22 Jun 09:48 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP