"We want this to be about education and prevention," she said.
It would be refreshing that instead of handing out fines, police would be handing out free lights, she said.
The lights would be distributed on a first seen, first served basis.
"A lot of cyclists don't realise just how non-visible they are," she said.
The police would target arterial routes in the Bay.
"We are wanting to target commuters coming to and from work," she said.
"We just want people to be safer on the road."
The operation will run for five days next week, supported by Police, Sport Hawke's Bay, Napier and Hastings Councils, Te Taiwhenua o Heretaunga and USO, which is a Pacific Island men's cycling club.