The launch is the 12th for Rocket Lab from its Mahia Peninsula Electron launch pad, where it first launched commercially on January 21, 2018, after a range of test flights which had started eight months earlier.
It's billed as a timeshare mission for Nasa, the US National Reconnaissance Office and the University of New South Wales Canberra Space.
Its name – Don't Stop Me Now - and patch are dedicated to Rocket Lab board member Scott Smith who died in February, and carries the name of his favourite song, Queen's Don't Stop Me Now.
A second launch pad is being built within the Mahia complex to enable more launches.