Interestingly enough there are cameo appearances, in animated cartoon depiction, from the likes of Israel Dagg, Ma'a Nonu, Victor Vito and Julian Savea.
How much of this promo will pass the dunk test in a cup of tea with fans remains to be seen.
For a formidable force such as the All Blacks there should always be room to sex up their image.
Hansen has, yet again, stepped well outside his comfort zone to make gargantuan strides from garage-door adverts although it'll make some fringe fans cringe.
Like it or not, there's always a place for a charismatic Jacinda Adern-type character in any organisation. Those who don't have one are in the throes of finding one.
But my preoccupation is with how much can we expect All Blacks captain Kieran Read to break out of his cocoon?
Okay mutating into a six-pack holstered Carlos Spencer of the chocolate bikkies fame or having Dagg's slick moves in Air New Zealand's Men In Black - Safety Defenders advertisement is pushing it but can Read help put New Zealand's most easily recognised international brand out there?
Read flashing his pearly whites for a toothpaste giant or becoming an ambassador for a multi-vitamin conglomerate doesn't really cut it either.
More to the point, how composed and convincing a skipper is the Crusader before he leads the ABs into the first Bledisloe Cup test against the Wallabies at ANZ Stadium, Sydney, on Saturday night?
Read remains a rock on the paddock, putting his body on the line game in, game out but his ability to influence referees hasn't been that convincing.
It was never more apparent than when the British and Irish Lions toured here several weeks ago.
In the third and final test at Eden Park, Auckland, his inability to influence French referee Romain Poite was laid bare for all to see.
His frustration at the post-match media scrum and the response of "It's been an offside for a long time" in the 15-15 stalemate goes a long way in explaining why he hasn't featured in a more riveting advertisement.
The nice-guy persona was never going to work on Poite to reverse his decision to award the ABs a kickable penalty in the dying minutes for an accidental offside.
Maybe it had something to do with Read charging before the kick for the restart was taken and then turning his back in mid air to contest for possession, knowing he was never going to get his mits on the ball that held him back in the verbal exchange.
You see, getting in the face of a referee every time your team is pinged is hardly a hall mark of astute leadership and scrutiny.
Adroit skippers pick their fights, never fearing to tear the flimsy veil of diplomacy covering the face of dialogue and downright contempt.
When push came to shove in the defining moment of the final test, the 100-test veteran lacked the conviction of a negotiator trying to talk an armed man out of releasing hostages - isolate and persuade a referee to rule in his favour.
What would Buck Shelford, Sean Fitzpatrick or Ritchie McCaw have done in that situation?
About now I'd like to confess to Kiwi author Alan Duff that I'm a sports editor who predicted years ago that winger Savea wasn't as efficient a "Bus" as he was made out to be.
Yes, as a sister-less teenager I used to look across the halls of Marist Brothers-run boys' school socials with trepidation, petrified to ask a girl for a dance.
I became a sports writer after starting as a news reporter who went on to cover "Coup-coup Rabuka's" reign of terror.
However, I'm not in the habit of elevating people to superstar status in a world where scribes are quick to christen athletes "the world's best" this or that.
Yes, I look at myself in the bathroom mirror some days, wondering if I had what it took to be a professional sportsman in an era when my parents had curtailed my desire for it to impress the importance of studying and employment.
However, I'd like to assure Duff that neither Read nor Savea's careers are over yet but it's more a question of whether they are going to realise their potential.
I suppose a life devoid of scrutiny would be like a batch of bikkies minus baking powder - frustratingly flat.
