Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Editorial

On The Up: NZME campaign for a better today and better tomorrow - Editorial

NZ Herald
6 Apr, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Uplifting stories showcasing success, inspiration and possibilities. Video / NZME
Editorial

THREE KEY FACTS

  • Annabel Knight, a 14-year-old from Kerikeri, overcame osteosarcoma with determination and a rotationplasty surgery.
  • Her story launches the On The Up campaign, highlighting inspiring New Zealand success stories.
  • The campaign aims to motivate and uplift by showcasing achievements across various fields.

“I gave up my leg for cancer, and I didn’t want to give up anything else.”

Advertisement
Advertise with NZME.

That’s Annabel Knight, or “Amazing Annabel” as she’s known to her family and friends.

She’s a plucky 14-year-old from Kerikeri who, in the space of three years, has gone from a girl diagnosed with aggressive osteosarcoma to a teenager in remission, embracing every day with a new leg and a new lease on life.

Her journey was anything but easy.

The teenager has braved 102 injections, 94 physiotherapy sessions, 29 rounds of chemotherapy, five blood transfusions, a couple of GI Jane-style haircuts, and a life-changing procedure called rotationplasty.

This innovative surgery involves removing the diseased bone and reattaching the foot to the thigh bone but flipped over so it acts as a knee joint.

Annabel can now run, jump, swim and surf – and she’s getting top marks in PE, although she admits she gets a little frustrated when others in her class hold back when playing alongside her. With positivity and determination, she dreams of sprinting thanks to a new hi-tech running blade.

Advertisement
Advertise with NZME.

Annabel’s story, of overcoming adversity, of making the best of her situation, of striving for better despite her setbacks and challenges, is a fitting start to NZME’s On The Up campaign – a series that will shine a light on uplifting stories of New Zealand success and inspiration.

Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming
Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming

Over the coming weeks, we will use the power of our journalism to showcase people, organisations and businesses achieving great things or beating the odds. It will cover everything from the economy to sporting success to volunteers in the heartland who roll up their sleeves and make a real difference to their local community.

Herald editor-in-chief Murray Kirkness says the campaign will tell Kiwi stories of success, inspiration and possibility.

“On the Up will see us using our platforms to help New Zealand thrive. It’s a chance to use our powerful journalism and brands to shine a light on people who are doing amazing things. We want to help other Kiwis see what they can achieve in whatever pursuit they dedicate themselves to,” Kirkness said.

“The media plays a vital role in holding the powerful to account and shining a light on issues that need urgent attention. That will always be the driving force of our newsrooms. At the same time, we want to champion Kiwis ... and celebrate those performing impressive feats whether on the international stage or in the neighbourhoods where they live.”

The world in which we live, both locally and on far-flung shores, is full of uncertainty. And we know many Kiwis are still doing it tough after a pandemic, recession and cost-of-living crisis.

We hope On The Up’s stories will challenge, motivate and uplift you as we look to brighter days ahead.

Not only should they make today a little better, but we also think they’ll help you see a better tomorrow too.

Advertisement
Advertise with NZME.

We’re On The Up, and we look forward to sharing this journey with you.


Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Hawkes Bay Today

Hawkes Bay Today

Watch: Deer's ill-fated dash to airport - 'I've hit the darn thing'

09 May 02:44 AM
Hawkes Bay Today

'Absolutely stunning': New $825m highway nears completion

09 May 01:12 AM
Premium
Hawkes Bay Today

58m wall, no 'fatal flaws': New details about dam for Heretaunga revealed

09 May 12:34 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Watch: Deer's ill-fated dash to airport - 'I've hit the darn thing'

Watch: Deer's ill-fated dash to airport - 'I've hit the darn thing'

09 May 02:44 AM

It ran across suburban streets and the runway – then authorities intervened.

'Absolutely stunning': New $825m highway nears completion

'Absolutely stunning': New $825m highway nears completion

09 May 01:12 AM
Premium
58m wall, no 'fatal flaws': New details about dam for Heretaunga revealed

58m wall, no 'fatal flaws': New details about dam for Heretaunga revealed

09 May 12:34 AM
'The perfect excuse': Hastings trail lights up NZ Music Month

'The perfect excuse': Hastings trail lights up NZ Music Month

08 May 11:23 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP