Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Ngāti Kahungunu wants te reo road works signs reinstated

Jack Riddell
Jack Riddell
Multimedia journalist·Hawkes Bay Today·
20 May, 2025 08:36 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Ngāti Kahungunu chair Bayden Barber and the te reo Māori stop/go road works sign. Photo / Composite image

Ngāti Kahungunu chair Bayden Barber and the te reo Māori stop/go road works sign. Photo / Composite image

One of NZ’s biggest iwi has hit out at the NZ Transport Authority Waka Kotahi (NZTA) and the Minister of Transport after they said “taihoa” to a roadworks sign in te reo Māori in Hawke’s Bay.

Ngāti Kahungunu is demanding a full rewrite of the Traffic Control Device rulebook that NZTA uses so the stop-go sign can be reinstated.

It was pulled last week after driver William Chambers spotted it at roadworks on Matapiro Rd off the Napier-Taihape Rd run by Tūpore Infrastructure.

Chambers argued the meaning of taihoa was not as clear as “stop” and that the sign could also be dangerous for tourists.

It was subsequently removed from the site after confirmation it didn’t conform with the rulebook.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Ngāti Kahungunu chair Bayden Barber said the decision to not allow the taihoa/haere sign was not about “rules”, but about “racism”.

“Te reo Māori is not a translation, a novelty or a risk. It is official. It is sacred. It is ours. It belongs on our roads just as it does in our wharenui, classrooms, homes and workplaces,” he said.

Barber said he loved seeing the use of te reo in roading signage and said as the sign is only two words surrounded by green or red, most people would understand this as stop or go.

Advertisement
Advertise with NZME.

“This is a perfect opportunity to introduce te reo to the masses,” he said.

Barber said Ngāti Kahungunu wanted the immediate reinstatement of bilingual signs in te reo Māori and English and a full rewrite of NZTA’s rulebook so that “this never happens again”.

“Te reo Māori is a language of this land. It must be seen, spoken, and protected – not paused, not questioned and not erased."

A spokesman from NZTA said in response to Ngāti Kahungunu that it appreciates te reo Māori is an official language of New Zealand and will continue to use it in many parts of its work.

But the spokesman said safety on the road was “non–negotiable" and the use of approved signs was “critical to ensuring all road users and traffic crews remain safe around work sites”.

Advertisement
Advertise with NZME.

“NZTA would welcome the opportunity to discuss the work with Mr Barber and he is welcome to get in contact with regional leaders.”

The spokesperson said there were a small number of traffic signs in the Traffic Control Devices Rule conveying a message in te reo only (e.g. Marae, Kōhanga reo, Tangi), but most traffic signs were presented in English.

“The taihoa/haere signs are signalling critical messages for traffic (stop, go, slow) which could impact on safety,” the spokesperson said.

“Careful consideration and testing would be needed if replacing English with te reo Māori or adding te reo Māori to make a sign bilingual.”

The Traffic Control Devices Rule is a transport regulation. It is the responsibility of the Minister of Transport and NZTA is not able to change it, NZTA said.

Advertisement
Advertise with NZME.

It must adhere to the law and only use signs specified in the rule.

The spokesman said the new Government Policy Statement on land transport 2024 had been finalised and bilingual/te reo Māori traffic signs are not identified as the Government’s priority.

A representative for the Minister of Transport directed Hawke’s Bay Today‘s questions to NZTA.

Jack Riddell is a multimedia journalist with Hawke’s Bay Today and spent the last 15 years working in radio and media in Auckland, London, Berlin, and Napier. He reports on all stories relevant to residents of the region.

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Stabbed man walking down main street further injured after being struck by vehicle

30 Mar 09:44 PM
Hawkes Bay Today

Person seriously injured after ute flips in two-vehicle crash

30 Mar 08:19 PM
Hawkes Bay Today

'Real risk': Greens push for inquiry after Heinz Wattie’s and McCain shut plants

30 Mar 07:30 PM

Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Stabbed man walking down main street further injured after being struck by vehicle
Hawkes Bay Today

Stabbed man walking down main street further injured after being struck by vehicle

Cops say hit and run that left a man with serious injuries was unrelated to his stabbing.

30 Mar 09:44 PM
Person seriously injured after ute flips in two-vehicle crash
Hawkes Bay Today

Person seriously injured after ute flips in two-vehicle crash

30 Mar 08:19 PM
'Real risk': Greens push for inquiry after Heinz Wattie’s and McCain shut plants
Hawkes Bay Today

'Real risk': Greens push for inquiry after Heinz Wattie’s and McCain shut plants

30 Mar 07:30 PM


Sponsored: The deposit myth putting Kiwis off building
Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP