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Home / Hawkes Bay Today

Napier: Staff shortage stopping carpet maker Bremworth from expanding

By Gary Hamilton-Irvine
Hawkes Bay Today·
7 Dec, 2021 10:21 PM3 mins to read

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Engineer Glen Simpson, fibre and yarn technician Emma Karaitiana and colour technician Niyah Garisau working at the Bremworth Napier plant. Photo / Warren Buckland

Engineer Glen Simpson, fibre and yarn technician Emma Karaitiana and colour technician Niyah Garisau working at the Bremworth Napier plant. Photo / Warren Buckland

Carpet and rug maker Bremworth wants to double its production in Napier but, like many industries, has been hampered by staff shortages.

About 160 people are employed by the company at its factory in Awatoto, which operates 24 hours, five days per week.

Bremworth chief executive Greg Smith said they were considering moving to a 24-seven operation to meet high demand for their 100 per cent woollen products.

"What we make we are selling as fast as we can make it, it's going out the door," he said.

"We are wanting to double our production out of Napier over the next three years to meet demand.

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"There is a possibility that we would move to 24/7 as we try to ramp up that production."

The Napier plant turns wool into yarn for rugs and carpet. Photo / Warren Buckland
The Napier plant turns wool into yarn for rugs and carpet. Photo / Warren Buckland

However, he said finding extra staff to ramp up that production was proving difficult.

"Our production capacity at the Napier facility is a key part of our expansion programme but we are struggling to find the staff numbers we need," he said.

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"We continue to recruit quite aggressively but it is a very tight market as everyone around New Zealand and around the world is finding."

He said there was noticeably fewer people applying for advertised jobs, which was a far cry from the past.

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He did not say exactly how many jobs they were currently trying to fill in Napier but said they wanted to increase staff numbers by about 10 per cent in the next couple of years.

He said they were even considering bringing over workers from other regions such as Whanganui and Auckland.

Workers Emma Karaitiana, Glen Simpson and Niyah Garisau inside the Bremworth Napier plant. Photo / Warren Buckland
Workers Emma Karaitiana, Glen Simpson and Niyah Garisau inside the Bremworth Napier plant. Photo / Warren Buckland

Bremworth operates plants in Napier and Whanganui - where they make the woollen yarn - and the company's headquarters is in Auckland, where they make the carpet and rugs.

Napier is the company's biggest facility for producing yarn.

Smith said the company formerly made wool and synthetic products but switched to woollen-only products in July last year, which resulted in a big jump in demand.

"The demand is coming from people who do not want to have synthetic fibres in their homes.

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"More than 80 per cent of carpet made across the world is synthetic because it is cheaper.

"People in the past few years have thought 'I actually want things to be more natural'.

"There has been a significant shift, and that is why we are experiencing such high demand."

He said they currently use the "wool off the back of about 800,000 sheep per year" and wanted to double that volume.

He said as they continue to increase production, the company hoped it would increase the price of wool for New Zealand farmers.

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