"We're very pleased that the shipping options for Hawke's Bay's exporters have increased with this new direct transtasman shipping service."
The first cargo ship using the new route arrived at Napier Port last Saturday.
Apple and fruit growing company T&G, which has a large presence in Hawke's Bay, has worked with ZIM in the past to transport its fruit.
"T&G Global has established a positive relationship with the ZIM team already, having previously used their ships for transporting some of our Gisborne-grown apples," T&G Global logistics manager Simon Beale said.
"We welcome their arrival into Napier as this will provide added flexibility and different options for us in moving our fruit to global markets."
The new route begins in Melbourne and travels to Sydney, Auckland, Lyttelton, Napier and back to Melbourne.
Hawke's Bay fruit growers have raised concerns during the Covid-19 pandemic about global shipping issues including delays and higher costs.