Festival director Greg Howie said first-week sales "broke all records".
"We're extremely pleased with the way the pre-sales have gone, with a number of events already sold out," he said. "We're up considerably on where sales were this time last year, and to be exceeding all expectations this early in the piece is fantastic news for the region and the local economy."
"If recent events have taught us anything, it's that we must make the most of opportunities to celebrate and that's what the festival is all about, a celebration of the resilience and spirit of the people of Hawke's Bay," he said.
The festival features a diverse range of activities and events including musicals, cabarets, comedies and plays, across a range of venues, including new and already sold-out event Dinner with the Cars in the Buick Motor Garage in Swan St, and a rejuvenated Prohibition Party in the Old Church in Meeanee Rd, with what the trust calls the :"adrenalin rush" of not knowing quite when the "Federal Police" will crash the joint.
Hastings venues are a feature of some of the events.
Arnott said many local businesses and organisations contribute to the festival and the trust is always thankful for that, as well as the dedicated and hardworking trust board members, staff and volunteers.
"We hope everyone has a wonderful time over the festival period and let's show the world how to keep the spirit of Art Deco shining on," she said.
Howie said the festival had become "a great contributor to the local economy" and added: "How you Deco is up to you. But one thing is guaranteed, you will be back for more next year".