Awatoto company Analytical Research Laboratories manager Rebecca Withnall said the soil, water and plant-testing company was already seeing gains "and now wonder why we didn't think about working with a specialist management consultant sooner".
She said focusing on business management was "absolutely invaluable" and networking with the "massively diverse" participants enlightening.
"Because we're not competitors in the same industries we can openly and freely talk together and learn from each other."
To be eligible for HPWI, a business must be ambitious to grow, employ more than 10 staff, be involved in exporting or the export supply chain, and co-fund the programme cost.
BHB CEO Susan White said other productivity and innovation programmes were available to local businesses including Callaghan Innovation's Better by Lean, a two-day workshop and coaching programme that looks at development processes, workflows, supply chains, production lines, distribution channels and customer touchpoints, to boost the competitiveness and performance of a business.
The next Better by Lean Hawke's Bay workshop is being held at the Hawke's Bay Business Hub on May 24 to 25 and is "geared to business owners, innovators, leaders and senior managers who want to improve productivity, reduce waste and enhance customer experience".