The Eastern Institute of Technology's cleaner, clearer and more visually striking website is up and running after a launch timed for the start of the academic year.
Havelock North-based Mogul was selected from a hand-picked field of web developers considered to design the new site.
The company previously prepared an online marketing
strategy for EIT, which triggered the redevelopment of the website.
EIT e-marketing co-ordinator Leanne Webster said liaising with the local company worked out well. "We have developed a good relationship and Mogul is well-positioned to understand our role as the East Coast's leading tertiary educator."
With the original website launched more than five years ago, a redevelopment was considered timely.
Mogul managing director Matthew Miller said the firm had chosen the popular Wordpress platform for the new website to allow easy maintenance by EIT staff, excellent social media integration and search engine performance.
"A website is only one part of an online strategy, and your website must work in harmony with what you're doing on Facebook, Twitter, your email newsletters and your search engine marketing. Wordpress is the ideal solution to act as the hub for an integrated online marketing strategy."
Ms Webster said: "It's easier now for visitors to access programme information. That's an important feature as our monitoring shows that's the reason most people use the site."
