Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Michael Fowler: Retail hours proved hard sell

By Michael Fowler
Hawkes Bay Today·
20 May, 2017 12:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Westerman & Co was one of Hawke's Bay's largest department stores, pictured in the 1940s. PHOTO/Eastern and Central Community Trust

Westerman & Co was one of Hawke's Bay's largest department stores, pictured in the 1940s. PHOTO/Eastern and Central Community Trust

Westerman & Co on the corner of Russell St South and Heretaunga St had its beginnings in 1911 when Ernest Westerman (1878-1954) travelled to Hastings from Wellington to look at a drapery for sale called Greenfields.

His Wellington drapery had been destroyed by fire and he was looking at alternatives.

Unimpressed by Hastings' prospects, Ernest boarded a train back to Wellington and sat next to a dairy farmer who convinced him that Hastings had a bright future.

Ernest got off the train at the then Paki Paki station and walked back to Hastings to buy Greenfields, taking ownership in January 1911.

Hastings at that time had a number of family run draperies that grew with the town.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

These included Roach's and Baird's, which built larger stores in the 1910s and 1920s.

There was a large degree of friendly rivalry amongst the drapery businesses.

In 1920, the first annual drapery picnic was held when three motor lorries and a motor car took drapery assistants, including those from Westerman's, Roach's, Baird's and Millar and Giorgi, to Roy's Hill for a picnic and fun sports day.

Advertisement
Advertise with NZME.

The Hastings Band turned up to provide music and the non-drapery firms of Hastings chipped in to buy trophies for the sports competitions.

Featured among those who participated (and who came second in the men's potato race) was Harry Poppelwell (1899-1988), who in the late 1926 founded his own store, Poppelwell's Menswear.

Of the firms that participated in the picnic, only Hallenstein Brothers now remains in Hastings. The picnic was held on half-holiday Wednesday.

Before the 40-hour week was established in 1945 for shop assistants and Saturday trading halted, the common retail work week was six days, with a half-holiday allowed by The Shops and Offices Act.

Sunday trade was not allowed - it was the Sabbath. This half-day was set in each town.

By 1920 there was discontent with Wednesday being the half-holiday amongst the shop assistants.

The New Zealand Labour Party branch in Hastings supported the move by many shop assistants to have the half-holiday on Saturday afternoon.

A petition was presented to the Hastings Borough Council by 77 shopkeepers and 140 shop assistants to change the half-holiday to Saturday.

A counter-petition was signed by 118 shopkeepers who wanted to retain Wednesday.

The arguments given by the shop owners were that country farmers came to town on Saturdays, so town should be open the whole day.

Advertisement
Advertise with NZME.

Napier and other towns had already decided to have their half-holiday on Saturday, so their people were shopping in Hastings on Saturdays, so this was another reason to retain the Wednesday half-holiday.

In order to change the half-holiday, a poll could be taken at the time of municipal elections if 10 per cent of the electors wanted a vote to change the date.

There was no election in 1920, but the councillors took a vote on the basis of the petition - which was lost in favour of retaining the Wednesday half-holiday.

The consideration of farmers caused the half-holiday to change from Wednesday to Thursday in May 7, 1931, as the stockyard sales at Stortford Lodge were held on Wednesdays, so retailers wanted the stores to remain open all day.

Finally, in 1938, Hastings' half-holiday was changed to Saturday.

Saturday trading was abolished in 1945, and one late night was given for shopping.

Advertisement
Advertise with NZME.

In Hastings it was Friday, and Havelock North chose Thursday to avoid clashing with it.

The Friday night social shopping ritual, especially for many teenagers, came to a close when the law opened the door literally for many stores to trade on Saturdays.

Interestingly, Havelock North was refused its first application to trade on Saturdays from October 1980 by the Shop Trading Hours Commission.

Allowing Havelock North to trade on Saturdays would adversely affect other shopping areas of Hawke's Bay, said the commission, and it was not satisfied it was in the public interest to allow it.

The only people to object to the Havelock North Saturday trading proposal were Hastings retailers, with not one from Taradale or Napier.

* Michael Fowler (mfhistory@gmail.com) is the heritage officer at the Art Deco Trust.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

17 Jun 04:44 AM
Hawkes Bay Today

Finding forever home for old farming dogs getting harder - charity

17 Jun 04:41 AM
Hawkes Bay Today

Hawke’s Bay Black Sticks goal-up in Nations Cup defence

17 Jun 04:05 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

17 Jun 04:44 AM

Police say a witness was approached and allegedly threatened on May 12.

Finding forever home for old farming dogs getting harder - charity

Finding forever home for old farming dogs getting harder - charity

17 Jun 04:41 AM
Hawke’s Bay Black Sticks goal-up in Nations Cup defence

Hawke’s Bay Black Sticks goal-up in Nations Cup defence

17 Jun 04:05 AM
'Perfect chance': Homeowner's Matariki lightshow a new tradition for Napier

'Perfect chance': Homeowner's Matariki lightshow a new tradition for Napier

17 Jun 12:02 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP