He said the resource did not represent Napier and through "the courtesy of consultation" the videos could have represented the region better.
"They say they want to be one region and do things on a regional basis and then they go off and do something like this."
He said economic development agency Business Hawke's Bay (BHB) was created for such a project.
"Why have we got one city, that has rushed off in a tangent to do this, when we have Business Hawke's Bay?"
Hastings mayor Lawrence Yule said the driver for the material was Hastings' own need and BHB was fully consulted.
"Until there has been a change in approach in Napier City Council we will never do any of this type of stuff with them," he said.
"Our council made the decision to just get on and do it."
He said it was designed for organisations to add their part. "Napier is free to use our material.
"We are just getting on and doing the business and BHB has supported us in this."
He said Hastings had always supported BHB financially whereas Napier City Council "has only just come on board".