"Too often in the past we have seen millions of taxpayer dollars being spent on referendums to understand where the public stands on important issues."
Mayor Lawrence Yule wondered whether Mr Wellwood's social media stance was in response to his own campaign brochures he delivered around the district this week.
In his brochure he had a section titled "people make Hastings" which was a new philosophy enabling people to be more involved with decision making in their community.
"This is a priority for me and will involve a major review of submission processes and more interactive options such as social media and new technologies so that residents can help council with decisions."
Mr Wellwood had also placed a large emphasis on making his policies clear this week.
"Entering into this campaign I had a very clear idea as to what the major issues were for Hastings, and as events have unfolded, some of those issues have become even more pressing. Now, I feel it is hugely important that I take on board as many viewpoints as possible throughout the community."
Through his website and blog the public can see where he stands on a number of key issues in Hastings, and he encourages feedback on all his views.
He said he wanted to be a mayor that worked and listened to all the council, the council staff, the experts and importantly ratepayers and the general public.
The results of the survey would be made public on Mr Wellwood's website and Facebook page before ballots close for the election on Saturday October 8.
Mayoral candidate Adrienne Pierce did not respond to requests for comment.