To be fair, it didn't do it for fun. Nestle has adjusted the vitamins and minerals to make the drink healthier for kids and has started using sustainably sourced cocoa and palm oil.
However, it's no good making a drink healthier for kids if no kids want to drink it. Did anyone at Milo actually taste the new version before the company sent it out to the supermarkets?
Nestle's external relations manager said this week that she had not tasted the new recipe but wanted to so she could get a better understanding of where customers were coming from. Perhaps that should have been done in the first place.
Sarah's not really sure what the fuss is about as she still has Milo in the container that was bought in 2013 and has to be dug out with a sharp knife but she is excited with what Whittaker's started teasing us about last week.
When we first saw the picture of Jelly Tip chocolate, we thought, "surely not, it can't be true". Apparently it is and, according to Whittaker's Facebook page, this delicious raspberry filling covered with white and milk chocolate will be available some time in July.
Whatever it tastes like, it will surely be better than Cadbury's Vegemite chocolate (what the heck were they thinking?) and, judging by the disgruntled complaints of consumers throughout New Zealand, it will certainly be more popular than the new, "improved" Milo.