Mr Linn said the society had long seen the shearing and wool handling competition as "the great hidden secret" of the show, and had been looking at ways of making it more accessible and "bringing it out into the open".
The philosophy in staging the show in recent years has been to develop a pasture-to-plate concept with the food product of primary industry, and the show now has the chance to develop a similar concept of fibre production through to fabric.
"The public will get to understand that shearing is a highly skilled craft and one that yields this wonderful fibre, with all these wonderful uses," he said.
"Sometimes we've had three or four world champions there competing at the same time, and some of them are from Hawke's Bay."
Meanwhile, the deadline for show entries across the animal classes to be included in a special souvenir catalogue is tomorrow.
The society has catalogues dating back to the 1870s and Mr Linn said it is trying to restore prestige of having entries in the publication. The society had produced catalogues "on site" in recent years, but has now moved to a print-company publication.