He has a point but this survey is not about women being ignored by men.
It's about ageing and the absolute obsession society has on looking young and beautiful.
The survey said "Hollywood is at least partially to blame", according to 68 per cent of women who took part.
I can understand why they think that. But what I thought was even worse was that 70 per cent of women "feel that, as they grow older, society expects them to be less sexy, so perhaps the pressure is actually closer to home than we might think.
"Case in point: nearly three quarters of respondents (74 per cent) feel that as they grow older, there is pressure to adapt their style to something more conservative (think shorter hair and longer skirts).
"And 70 per cent feel they should be less sexy as they age."
That is sad. Don't get me wrong. I'm not saying women over 50 should be wearing cut-off denim shorts, however I know plenty of "over 50s" who still have gorgeous legs. They don't have to wear micro miniskirts but if they want to wear a skirt above the knee good for them.
Body shapes do change as you get older and the way people dress also changes, but that doesn't mean you have to suddenly start wearing white or black three quarter pants, tunic tops, and flat sensible shoes.
I saw a woman at the Farmers Market yesterday, she must have been in her 70s, although it's really hard to tell these days, and she had bright blue trousers on and a colourful striped top. She walked tall and had a big smile on her face. She looked beautiful.
All too often I see older people walking around with their heads down, eyes averted.
There are no rules around ageing. You don't have to be invisible. Instead of cutting your hair, why not put a streak of pink through it? You can buy coloured chalk for your hair now, so you don't have to make it permanent.
Or next time you step out the door forget about the "rule" that says you should only wear earrings and a necklace or a necklace and a bracelet or whatever that silly "rule" is.
Put on some big dangly earrings, all your bracelets and a necklace or two, put some bright lippy on, then head to town and buy a bright scarf or top.
Don't dress down, dress up. Most importantly, hold your head up and smile.
-To help stop women over the age of 50 from feeling invisible and to boost morale in women of all ages, Nivea has launched the #standfirm campaign, which encourages mothers and daughters to support each other. Check out the video at: http://www.campaignbrief.com/2015/10/nivea-anz-tackles-age-ism-in-m.html. It's really nice.
-Linda Hall is assistant editor at Hawke's Bay Today.
