Kmart wishing tree appeal in action

Acting Hastings mayor Sandra Hazelhurst cut the cake at the 24th Kmart Wishing Tree Appeal at the Hastings branch yesterday. Photo / Supplied

One of New Zealand's longest running gift appeals has kicked the Christmas season off to a charitable start.

The 24th Kmart Wishing Tree Appeal was launched nationwide on Wednesday, encouraging people to put gifts under wishing trees in stores for the Salvation Army to distribute to families in need.

At the Hastings Kmart local singer Ariana Henare started festivities by serenading a crowd alongside enthusiastic groups Morgan Educare and Rezpect Dance Academy who staged pieces for the event.

Kmart Hastings manager Jonathan Malone said the appeal had provided more than eight million gifts for deserving families over the years, and received fantastic support from the Hawke's Bay community.

"What's great about the appeal is that people can also make a donation at the checkout."

The Salvation Army estimates more than 17,000 families will turn to them for help this Christmas season.

Head of social services Major Pam Waugh said funds raised through the appeal gave people a Christmas Day to enjoy, and support to make positive changes for the future.

"We need to remember that there is no break for families living in poverty. The heart of Christmas is giving and that can start with us."

Hastings Salvation Army Corps officer Bruce Aldersley said gifts that accumulated under the wishing trees each year went a long way in assisting families during the holiday period.

"We're thankful for all the presents people donate, but one area we struggle to get gifts for are the teenagers."

Customers can also give by adding a little extra to their transactions by clicking the wishing tree logo on the self-serve checkouts and dropping spare change into coin collection boxes.

They can also take a bauble tag off the wishing tree, scanning the barcode at any register to contribute.

Acting Mayor Sandra Hazlehurst, who cut a cake to celebrate the Hastings launch yesterday, tied up the festivities by thanking those involved in the charitable appeal; Kmart and the New Zealand Salvation Army.

"The work these two organisations do to make sure no one goes out with a Christmas gift is incredible"

The Kmart Wishing Tree Appeal runs from November 15 to Christmas Eve, December 24.

Those wishing to donate online can visit kmart.co.nz/wishingtree.