Tukituki MP Craig Foss said he was rapt with the news that JetStar will be servicing Hawke's Bay.
"Hawke's Bay families and businesses are already winners. Lower airfares and more choice is important to all our industries, especially tourism," Mr Foss said.
"This is a real vote of confidence in our region.
"Our 'Hawke's Bay Supports JetStar Flights' Facebook page, which got more than 15,000 'likes', has beaten the competition - and now we have more airline competition.
"The people of Hawke's Bay sent a strong message to JetStar and that message was heard loud and clear. C'mon the Bay!"
Business Hawke's Bay CEO Susan White: "Business Hawke's Bay is thrilled with Jetstar's decision. We welcome having two sustainable carriers servicing the region. We are convinced this will contribute to the growth of our regional economy and we look forward to the expansion of routes over time."
With expansion plans already underway, Hawke's Bay Airport Chief Executive Nick Story said the timing couldn't be better. "We are delighted to be welcoming Jetstar, a significant new customer, to the Airport. It's a very exciting day for the Airport Company and a great day for the Hawke's Bay Region."
The news was also welcomed by Economic Development Minister Steven Joyce and Transport Minister Simon Bridges.
"It's great to see increased air competition into some of our key regional centres. Transport linkages are crucial for regional development and these new air linkages will help boost business and tourism traffic into regions like Taranaki, Hawke's Bay, Nelson and Manawatu/Whanganui," Mr Joyce said.
"I know it's been a very competitive process between the different regions for the opportunity to host the new carrier. I'm confident that this expansion of regional routes will be successful and lead to more competition on regional routes in the future. Competitive air travel into regional New Zealand will help share the benefits of economic development and tourism around the country."
"Today's announcement is great news for consumers," said Mr Bridges.
"As we have seen in recent years, competition between Air New Zealand and Jetstar has ensured passengers travelling on main-trunk routes have had access to lower fares and more choice. So this announcement means new services will bring these same benefits to regional communities throughout New Zealand."
"Today's announcement from Jetstar is just one of a number of new international and regional air services announced in recent months. These new services are a real vote of confidence in our aviation sector and the future prospects of regional New Zealand." Mr Bridges said.
Yesterday the Mayor of Napier Bill Dalton expressed confidence that Jetstar would include Napier in its new regional schedule.
Jetstar announced in June it was investigating starting services in and out of Napier, Hamilton, Rotorua, Tauranga, New Plymouth, Palmerston North, Nelson and Invercargill, with four to be chosen for flights starting in December.