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Home / Hawkes Bay Today

How to go viral on Tik Tok: Hastings teenager's dance joke entertains more than 1 million

By Shannon Johnstone
Hawkes Bay Today·
27 Dec, 2019 05:00 PM2 mins to read

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Andrew Hayward has amassed more than 46,000 followers on Tik Tok. Photo / Paul Taylor

Andrew Hayward has amassed more than 46,000 followers on Tik Tok. Photo / Paul Taylor

Andrew Hayward is still shocked at the success he found on video sharing app Tik Tok.

In August this year, the 17-year-old uploaded a 30-second video of him and his friends doing a dance. What had initially been a joke and a bit of fun gathered 1.1 million views and 100,000 likes.

Tik Tok is a social network app used for sharing short videos. Viral dance trends, lip syncing videos and comedy skits between 15 seconds and one-minute long are shared on the platform.

Users can select from a variety of music, sounds, camera filters and effects to create a video.

"My mates already had it [the app] and I thought it looked pretty cool, so we just gave it a go. I was shocked when I saw how popular the videos had gotten," Andrew said.

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The app features short videos such as dances and skits. Photo / Paul Taylor
The app features short videos such as dances and skits. Photo / Paul Taylor

"I'm not really sure why they [the videos] got so popular, I just do the same dances as everyone else."

Since making his first video Andrew has gained 49,000 followers and almost 400,000 likes on his 10 videos.

Making the videos is a fun activity he does with his friends whom he thanks for contributing to the success.

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"I didn't do it all by myself, my friends have always been part of it too."

Andrew Hayward said he has his friends to thank for the videos success. Photo / Tik Tok
Andrew Hayward said he has his friends to thank for the videos success. Photo / Tik Tok

He hopes to entertain people with the videos and "give them some enjoyment".

Andrew usually uploads his own version of the dance trend videos which circulate the app.

"We do the trend ones but also add some of our own stuff in there."

Like any other social networking app, Tik Tok users can message each other, follow people, like, share and comment on their content. The difference is that the app is built largely around the 'For you' page where through an algorithm videos are recommended to users.

When asked why he thinks Tik Tok has become so popular among young people Andrew said, "I guess we're all just on our phones all the time. The videos are short and often catchy or funny."

According to a July 2019 report by Data Reportal, the app has more than 500 million monthly active users.

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