'Hello Winter, Hello Hawke's Bay': New tourism campaign shows region has lots to offer in off-season too

Hawke's Bay Tourism says there's still plenty to do in Hawke's Bay during winter. Photo / Warren Buckland

It may be winter, a new Hawke's Bay Tourism campaign shows there is still plenty to do in the region over the colder months.

Led by a suite of Hawke's Bay Playlist videos, the campaign is headlined "Hello Winter, Hello Hawke's Bay" and tells the story of a region filled with opportunities to rug up and discover by day, before retreating to fireside dining and deluxe accommodation by night.

Hawke's Bay Tourism general manager Annie Dundas said the winter campaign highlighted the diversity of experiences to savour when visiting Hawke's Bay.

"The Hawke's Bay winter experience is one where you embrace the shorter days with a tour of our galleries, shopping our fashion boutiques, or discovering our short walks and easy-riding cycle trails.

"Then trade in the Hawke's Bay sunshine for the warmth of dinner beside a roaring fire at one of our many winery or urban restaurants, followed by a luxurious night's sleep in our cosy lodges, vineyard cottages or B&Bs."

Dundas said one of the key objectives behind "Hello Hawke's Bay's" message involved demonstrating the region's progression as a visitor destination.

"Hawke's Bay has grown up a lot over the past few years. We've long been recognised for our wine and Art Deco and more recently as a foodie destination. However, we also want prospective visitors to associate us with seriously good cultural, retail and outdoor experiences – all done in that Hawke's Bay way where there's a little more time to savour each moment."