White said the company's dominance nationwide was due to simply being accessible, with 98 per cent of customer calls answered within one minute.
"We're in a service industry and we take service really seriously. Our whole business is predicated on offering exemplary customer service - that's what our staff live and breathe," White said.
"It's about being responsive, it's not rocket science, it's about doing what you say you're going to be doing - this seems to be lost in our industry."
The Now team attended the national Broadband Compare Awards in Auckland last Friday, where they were presented with the award.
The annual
awards aim to recognise excellence and achievement across the broadband sector in New Zealand.
From humble rural beginnings in Hawke's Bay, the company now employs more than 50 staff throughout the region and has become a nationwide brand in its eighth year of existence.
Even though Now is nationwide, White said it remains purely Hawke's Bay based.
"What's lost on a lot of people is that 80 per cent of our growth comes from outside of Hawke's Bay. All those
cheques come back to Hawke's Bay and create jobs here - we're hugely proud of creating 50-odd jobs that previously didn't exist here," White added.
Now plans on entering the mobile market next November after customer recommendations.
"We don't tend to bite off more than we can chew and we now feel operationally mature enough to tackle that big beast of mobile," White added.